FIVE BRANDS, ONE FESTIVAL, ENDLESS BUZZ

The Brief in Brief

We designed and built bold activations for Deli Kitchen, Moju,
Pip & Nut, Proper Job, and Tenzing - each one packed with personality. Barcode Festival is a high-energy event bringing together grocery industry leaders, brands, and music. Our challenge? To create immersive experiences that showcased each brand’s identity, engaged festival-goers, and left a lasting impression. Having worked with these brands before, we knew how to balance functionality with fun, ensuring their activations stood out in a packed space.

What We Did

We brought the Deli Kitchen food truck that we designed and created an interactive food station, letting attendees customize wraps with fresh ingredients. Add to this a prize wheel, interactive seat and a giant focaccia and you’ve got the perfect ingredients! Moju’s vibrant juice bar served up energy shots, while Pip & Nut got creative with hands-on nut butter workshops and an adventure fuelled climbing wall, for Proper Job we recreated a craft pub, complete with tastings.

Why It Worked

Each activation was designed for maximum engagement, aligning with the brand’s ethos while driving real interaction. The result? A festival presence
that didn’t just blend in - it became a destination. A seamless mix of creativity and strategy ensured every brand left with new fans, stronger connections,
and a standout moment from Barcode Festival.