Not your average lunch break

The Brief in Brief

As part of their London Coffee Festival pop-up, Oatly wanted to create a memorable, intimate moment for press, influencers and cultural tastemakers. The aim? To show off their new Look Book range through a curated food experience that was as creative as it was delicious.

What We Did

We teamed up with culinary designers Agüita Sala to co-create two exclusive ‘Lunch Club’ events at Kachette, with a custom menu inspired by Oatly’s Look Book cocktails. Guests dined on vibrant plant-based dishes served on ice-inspired tableware in a space dressed to mirror the brand’s bold new aesthetic. Every detail—from lighting and layout to plating and playlists—was carefully curated to deliver a multi-sensory moment of oat-powered magic.

Why It Worked

By combining culinary creativity, design-led thinking and on-brand storytelling, we gave guests a deeper taste of what Oatly is all about. From the frozen tomato consommé to the matcha cheesecake finale, every bite sparked conversation—and every guest left with a stronger connection to the brand.