Ain't no party like an Oatly Party

The Brief in Brief

Oatly wanted to take their legendary London Coffee Festival party to new heights—transforming a single-night bash into a weekend-long cultural takeover. The goal? Launch their Lookbook drinks with maximum visibility, community connection, and creative flair.

What We Did

We turned Kachette into a full-blown Oatly universe; by day, a vibrant café and bar serving Lookbook-inspired drinks; by night, a curated space for supper clubs, talks, and immersive sound experiences. The vibe was pure oat-fuelled energy, with standout programming from artists, DJs, and collaborators across the weekend. From sourcing the venue to designing the spaces and managing every detail, our team made sure Oatly’s message hit all the right notes.

Why It Worked

It was more than a party, it was a campaign with cultural clout. With footfall from London Coffee Festival and a high-impact East London location, Oatly showed up loud, proud, and unforgettable. (Credit to Nelta Kasparian for the photos)