Self-Love Served Ice Cold.

The Brief in Brief

XOXO wanted to make a bold entrance into the coffee and indie scene with fizz, fun, and fierce self-expression. As a new player in a crowded space, they needed an experience that would turn heads, drive sampling, spark social shares, and get people saying (and sipping) XOXO. The experience had to pop in a high-energy festival setting, encourage trial, and build emotional connections with content baked into every touchpoint and all elements designed for reuse across future campaigns.

What We Did

We created a vibrant, reusable stand packed with interactive moments from affirmation art and neon selfie zones to arcade games, live nail art, and ice-cold sampling, all designed to bring XOXO’s bold self-love energy to life. With a lean, reusable build and a flexible setup, the entire activation was designed to go again, ready to pop up at future festivals, trade shows, and sampling moments.

Why It Worked

The XOXO stand embodied the spirit of the brand: fun, fearless, and unapologetically bold. By centring the experience on interaction, affirmation, and self-expression, we created more than just a sampling moment, we created a vibe. It wasn’t just about handing out cans. It was about creating connections, driving real engagement, and giving people something to remember (and repost). With high content capture and even higher energy, this was XOXO’s perfect debut in the indie coffee scene and a love letter to everyone who stopped by.