Rik began his career by producing festivals for the likes of Glade, Bloc Weekend and Lost Vagueness at Glastonbury. While he loved the chaos, variety and unpredictability of greenfield events, the lure of year-round work and a steady income drew him to the dark side – aka brand events for marketing and experiential agencies.
It turns out corporate is both steady and fun – and if you’re a creative like Rik, you can eventually combine what you love with where the money is: producing innovative, memorable, and just the right amount of subtle, brand events. Happy clients, happy Rik.
There’s lots more to his career story but eventually he wanted more control, more variety and more time in his garden office than working for the man would allow him. The time had come to strike out on his own, taking his many, many contacts and everything he had learned working with brands like Sky, Diageo, Wagamama, Adidas and Disney to whoever wanted a slice of his production genius. That’s a long way of saying that Rik started Positive Experience in February 2019.
Rik loves coffee, cooking and creating awesome 3D drawings in sketch-up, building experiences, alongside production managing large-scale outdoor events.