CAMPFIRE, CULTURE, CONNECTION

The Brief in Brief

We were approached by our friends at The Collab to bring Solo Stove's dream to life and make sparks fly across the UK’s summer festival circuit - raising awareness, driving trial, and selling product, all while introducing more people to the joy of outdoor living. Our challenge was to bring their fire-forward ethos to life in a way that felt social, sharable, and seriously fun.

What We Did

We built a roaming activation that made Solo Stove a festival favourite. From cosy morning coffee sessions and evening s’mores to cracking quizzes and product showcases, we curated a series of touchpoints that turned casual interest into lasting brand love. At every stop, we brought warmth (literally and figuratively), supported by standout signage, email campaigns, and branded digital content.

Why It Worked

With a total footfall of over 108,000 and a combined reach of 273,000+ via social and media placements, this was no flash in the firepit. Hundreds attended our sessions, 3,035 entered competitions, and Solo Stove sold over £60,000 in products—proving that when the vibe’s right, the brand impact is real.