Oatly’s Summer Festival Tour Brings Plant-Based Joy to the Masses

The Brief in Brief

Oatly wanted to supercharge its festival presence with a summer tour that would bring oat-fuelled fun to iconic UK festivals. We were tasked with designing and delivering a seamless, scalable activation using their custom 20ft café container and new 10ft booth—building on a creative concept from the Oatly team.

What We Did

We took the show on the road to Bluedot, Lost Village, and Altogether Now, rolling out a fully branded Oatly café and experience space. Our team managed design tweaks to suit each site, installed a custom canvas wrap, and delivered logistical wizardry from UK to Ireland—navigating tight builds and international shipping. From morning coffees to late-night chats, the stand became a festival destination.

Why It Worked

The result? Three joyful weekends of sampling, smiles, and sunshine-powered plant-based persuasion. With power-efficient solutions, clever design, and a crew that knows how to festival, the Oatly café made thousands of new fans and proved once again that oat tastes better outside.