Saddle up for sausages - THIS took plant-based to the next level

The Brief in Brief

THIS came to us with a mission: turn heads and taste buds at key festivals over the summer, getting people talking (and chewing) about their delicious meat-free range. It needed to be bold, fun, and unmistakably THIS.

What We Did

We went big. Like, 7.5-ton lorry with a 7m inflatable sausage on the roof big. The truck became a mobile kitchen, serving up sizzling samples of THIS isn’t bacon and THIS isn’t sausage. Out front? A plant-based playground: sausage fencing, a high striker, and the pièce de résistance — the bucking bronco sausage ride. At Wilderness Festival, we swapped inflatables for impact with a towering plant-based wall — serving good vibes, good food, and a seriously good message.

Why It Worked

We made festival-goers stop, smile, and sample. From saddle to sausage, every touchpoint delivered THIS’s bold brand energy, while our reusable setup kept things planet-positive. A brilliant blend of theatre, taste, and thoughtful design.