Ice-Cold Style, Oat-Fuelled Buzz

The Brief in Brief

For London Coffee Festival 2025, Oatly wanted a main-stage moment, something that felt bold, playful, and visually striking. The goal? Showcase their latest campaign in a way that stopped people mid-sip and made them rethink oat-based drinks.

What We Did

We transformed Oatly’s stand into an immersive icy experience complete with frosted wavy plastic walls, digital thermometers displaying a chilly -23°, butcher strip curtains, and literal ice cube seating. Every design detail, from the aluminium plate finishes to the signature drinks menu, leaned into the frozen fantasy. We even covered all joins and seams with custom-printed boards to keep the aesthetic seamless.

Why It Worked

The booth was more than just a visual showstopper it was a physical embodiment of Oatly’s irreverent, boundary-pushing brand personality. Festival-goers queued for the cool-factor alone, while product sampling and content creation naturally followed. It felt different, delicious, and very Oatly earning stand-out buzz across the event floor.