Six Brands. One Epic Barcode.

The Brief in Brief

Barcode Festival is the place to be for FMCG brands who want to make noise with the people who matter ; buyers, retail leads and industry insiders. For the 2025 edition, we returned as long-time partners to help six purpose-led brands make a statement: Moju, Tenzing, Hu, Deli Kitchen, Proper Job and Kitchen Joy. Each brand needed to stand out in a festival environment that’s as competitive as it is fun.

What We Did

We brought six unique activations to life across the Barcode site, each tailored to the brand’s personality but all powered by one thing: smart reuse. Every build was a rollout or evolution of an existing set we store for our clients, giving them maximum impact with minimal footprint. Think: bold graphics, adaptable builds, high energy and zero compromise on creativity. From sampling stations to chill-out spots, we matched each experience to the vibe of the brand and the pace of the festival.

Why It Worked

Whether it was Hu’s eye-catching set-up driving trial with clean snacking, Moju’s dose of gut health energy, or Deli Kitchen’s crowd-pleasing wraps, each brand walked away with the exposure they needed and an experience that felt truly them. And by using modular builds already in our warehouse, we kept waste down and value up another win for our planet-positive approach.