DEVOTED TO DELICIOUS

The Brief in Brief

To bring Driscoll’s “Devoted to delicious®” campaign to life, we transformed an empty retail unit on Bateman Street into a vibrant, purpose-driven greengrocer-style pop-up for three flavour-filled days. The aim? To immerse Londoners in the sweet world of Driscoll’s berries and generate buzz around the brand with a standout Soho activation.

What We Did

Working with the Driscoll’s team, we designed and built The Berry Patch – a beautifully crafted berry market complete with crates of colourful fruit, florals, hand-painted signage, and playful touches like a ‘Berry Moment’ photo wall and themed merch giveaways. We ran berry tasting sessions and golden ticket spins, while immersive performers created a real street-side spectacle by handing out samples and drawing in curious passersby.

Why It Worked

In three sunshine-filled days, we served 3,000 berry pots containing a total of 33,000 individual berries – hosted berry pairing sessions that inspired exciting flavour combinations, gave out bags of merch, and crowned three golden ticket winners with hampers of fruity goodness. The result? A joyful brand experience with real impact – sunshine, smiles, and berry moments that left Soho sweet on Driscoll’s.