The Running Show

The Brief in Brief

Taylors of Harrogate is a brand we’ve long admired, so when the opportunity came to work together, we jumped at it. The brief was to refresh their exhibition presence with a welcoming, café-style stand for The National Running Show, with the flexibility to roll the same build out at The National Outdoor Expo. The space needed to attract visitors, showcase their coffee range, and keep the samples flowing in a busy exhibition hall.

What We Did

We designed and built a warm, coffee-house-inspired stand centred around a pergola-style frame with hanging lights and foliage. Bespoke slatted counters with oak-effect tops allowed visitors to watch coffee being prepared and sample blends, while product shelving, menu boards and rustic textures brought the Taylors café feel to life. The modular design means the stand can travel easily between shows.

Why It Worked

In a hall packed with brands, the stand became a natural refuelling stop for visitors in need of great coffee. The welcoming design drew people in, while the flexible build now gives Taylors a strong platform they can reuse across multiple consumer events.