Assets Archives - Positive Experience

PASSENGER

LOVETRAILS & BIG FEASTIVAL

The Brief in Brief

Passenger, the outdoor clothing brand built on escapism and adventure, needed a mobile retail presence that lived up to their “Made to Roam” ethos. The goal was to connect with nature-loving audiences at Love Trails and Big Feastival, delivering brand impact, product interaction, and conversion, all while staying true to their sustainable, off-grid DNA.

What We Did

We designed a bespoke branded shipping container that opened up into a fully kitted-out retail experience. More than just a pop-up shop, this was a roaming basecamp a clean, curated space where festival-goers could explore Passenger’s range, connect with the brand, and plan their next adventure. Natural materials, open air rigging, and graphic-led storytelling wrapped the space in mood and message. With integrated product displays, change areas, shade zones and relaxed hangout spots, the activation struck a balance between utility and escapism feeling less like a shop, more like part of the landscape.

Why It Worked

Passenger’s mobile shop delivered on brand and business. Footfall exceeded expectations at both festivals, with strong product engagement and conversion, plus excellent feedback on the calming, nature-first design. The activation proved the power of taking retail into the wild encouraging curiosity, connection, and a new way to roam.

BELVOIR - BIG FEASTIVAL

Naturally delicious moments

The Brief in Brief

Belvoir Farm wanted to bring their refreshingly playful brand to life in a way that felt summery and joyfully on-brand. The goal: introduce festival-goers to their range of premium soft drinks and embody the tone of their current campaign, “Wildly Delicious. Naturally.”

What We Did

We delivered a lush, countryside-inspired activation nestled in the heart of The Big Feastival. Designed to mirror Belvoir’s honest, handcrafted approach, our set-up featured a lovingly styled vintage horsebox bar wrapped in greenery, lemons, and florals. Guests were invited to sample chilled elderflower and botanical spritzes served in branded recyclable cups. We built in simple rustic seating, shaded by large cream parasols, and a striking branded swing moment for social sharing. To bring the brand’s cheeky charm to life, we designed and built a “Spin to Sip” game, offering prizes ranging from Belvoir drinks and tote bags to discounts and surprise treats. Staff were styled in Belvoir t-shirts and aprons to evoke a relaxed, farm-shop vibe always approachable, always sunny.

Why It Worked

Over the course of the weekend, the Belvoir bar served more than 8,000 samples, with visitors returning for second helpings and staying to soak up the atmosphere. The activation generated strong social pickup and drove increased awareness and sales from a previously under-engaged festival audience.

BUMBLE

swipe right on love beyond postcodes

The Brief in Brief

Bumble wanted to get Londoners dating - not just in their postcode, but across the capital. A one-day live activation in collaboration with Lime Bikes that would encourage people to connect outside their local bubbles, driving awareness, app downloads and, ideally, a few love stories along the way.

What We Did

Working in collaboration with the team at Havas Play, we helped bring Bumble’s borough-crossing vision to life with a bold pop-up experience. At the heart of the activation was a fully customised milk float, transformed into a mobile moment of joy that carried Bumble’s iconic yellow branding across London. We took care of the full fit-out and visual identity for the pop-up, from wayfinding signage that pulled people in from the pavement, to vibrant visual merchandising that made the whole space feel playful, purposeful and instantly shareable. Every element was designed to feel fresh, fun and unmistakably Bumble. Custom giveaways were styled and displayed to invite interaction, while the setup itself created a natural stage for meet-cutes, selfies and surprise connections - everything Bumble stands for, brought to life on the street.

Why It Worked

From the moment the milk float rolled out, the response was electric. Hundreds of Londoners stopped by throughout the day - chatting, flirting, downloading the app and walking away with smiles. The activation created an undeniable buzz, not just on the ground but across social, with people sharing their experience and tagging Bumble all day long. It was one day, one city, and one big celebration of connection. Proof that when you make it easier for people to meet, love can turn up anywhere. (Photo Credit to Ben Eagle)

DRISCOLLS BERLIN SAMPLING

TAKING THE BERRY MAGIC TO BERLIN

The Brief in Brief

After the success of our London sampling tour, we hit the streets of Berlin — bringing Driscoll’s delicious berries to a whole new crowd. With Driscoll’s already a loved brand across Europe, the goal was clear: create a high-impact, high-quality sampling activation that amplified brand visibility and got Berliners tasting the best berries around. This time, we needed to adapt the concept to a new city while keeping the energy and impact of our UK tour.

What We Did

We designed a new, lightweight branded trike inspired by the UK version — complete with Driscoll’s signage and market-style touches. Over five days, our team sampled fresh blueberries, blackberries, raspberries, and strawberries in high-footfall areas, handing out over thousands of samples. Sustainability and smart logistics were at the heart of every step.

Why It Worked

By meeting people where they were — with produce as good as Driscoll’s — we turned a simple moment into a sweet brand connection.

LONDON CRAFT BEER FESTIVAL

Gnomes, hearses, brews—festival magic

The Brief in Brief

Three brands, one festival, and a mission to make their presence unmissable. We designed immersive activations for Proper Job, Liquid Death, and La Chouffe. With dozens of breweries vying for attention at the London Craft Beer Festival, Proper Job, Liquid Death, and La Chouffe needed to cut through the noise and create a lasting impression. The challenge was to craft distinctive, immersive experiences that not only reflected each brand’s personality but also engaged festival-goers in a meaningful way—turning casual samplers into loyal fans.

What We Did

Proper Job’s activation embodied the spirit of a classic alehouse, complete with tastings and brewing workshops. Liquid Death took a rebellious turn with a bold ‘hydration station,’ serving mountain water from a bespoke hearse while championing their anti-plastic mission. For La Chouffe, we built a whimsical woodland bar, featuring their famous gnome mascots and Belgian ale sampling.

Why It Worked

Each activation was more than just a bar—it was an experience. By creating spaces that aligned with each brand’s unique identity, we delivered festival moments that engaged, entertained, and converted beer lovers into lifelong fans. The result? A festival presence that oozed creativity, interaction, and impact.

MOJU - SAMPLING TOUR

From Chill to Thrill

The Brief in Brief

MOJU approached us with a bold idea: create a high-energy, mobile sampling experience that would cut through the noise and get their powerful plant-based shots into people’s hands. They needed two assets — a large temporary Mobile Shot Bar for immediate use, and a Mini Shot Bar for indoor activations — both designed with edge, not cliché.

What We Did

We delivered two striking, high-impact builds that looked more like DJ booths than sampling bars — built to bring the boom. For the Mini Shot Bar, we took cues from rigging and lighting setups: portable, lightweight, and durable with flight case-style detailing. Designed for indoor use, it’s the perfect plug-and-play unit for fast-paced sampling setups in high-footfall spaces. The larger Mobile Shot Bar was a temporary conversion of an existing vehicle — quickly adapted and wrapped in bold MOJU visuals, with the distinctive pill logo rising above the crowd to draw attention. We prioritised premium finishes, sturdy materials, weatherproofing, and chilled storage — all essential for high-volume outdoor sampling. Both assets were built to work as a cohesive family, ready to show up with big brand energy and create memorable interactions.

Why It Worked

MOJU launched both bars into a packed sampling tour across Leeds, Manchester, Glasgow and Edinburgh. The response? Maximum engagement. Maximum MOJU. These activations helped the brand turn heads, sample fast, and start strong conversations with their target audience — setting the stage for a longer-term, custom trailer build in 2025.

DRISCOLLS DEVOTED TO DELICIOUS SAMPLING TRIKE

Pedal-powered and berry delicious

The Brief in Brief

Driscoll’s needed a high-impact sampling activation to support their UK launch and their Devoted to Delicious campaign. The goal? To drive awareness while reinforcing their heritage as the gold standard in fresh berries. Our challenge was to design a standout, mobile experience that could reach key locations, including Whole Foods, high-footfall public spaces, and office hubs.

What We Did

Enter the Electric Berry Bike—a custom-built, pedal-powered sampling unit designed for maximum visibility and impact. Over four weeks, our team cycled across London, popping up in prime locations and handing out over 150,000 samples across 20 days. Sustainability was baked in at every step, from the use of an electric-powered bike to compostable sampling materials.

Why It Worked

By meeting consumers where they were, we transformed passive shoppers into engaged brand advocates, creating an unmissable sampling moment. The result? Tens of thousands of Londoners experiencing the superior taste of Driscoll’s berries firsthand, cementing the brand’s place in the UK market.

PIP & NUT BARCODE

Squirrel tails, golden acorns, and peanut butter delights

The Brief in Brief

To launch Pip & Nut’s Stuffed Peanut Butter Oat Bars with a bang, we transformed their shipping container into an eye-catching treehouse experience—complete with a bespoke climbing wall challenge. Festival-goers suited up with squirrel tails and ears before testing their agility to hit the golden acorn buzzer in record time.

What We Did

Visitors were welcomed by our squirrel-clad brand ambassadors, sampling the new oat bars alongside Pip & Nut’s beloved Chocolate Peanut Butter Cups. For those needing a cool-down, the hatch served up freshly made iced peanut butter and almond butter drinks, delivering a refreshing twist on nut butter indulgence.

Why It Worked

With an energetic atmosphere, playful brand storytelling, and a live leaderboard fueling the competition, the activation brought Pip & Nut’s fun, adventurous spirit to life—turning festival attendees into lifelong fans, one climb at a time.

PIP & NUT ROYAL PARKS HALF

From tree-top canopies to cheer points—Pip & Nut’s high-energy activation kept racegoers fueled and fired up

The Brief in Brief

As a lead sponsor of the Royal Parks Half Marathon, Pip & Nut wanted an activation as bold and energetic as their brand. We delivered an immersive experience across three key areas, celebrating their new peanut butter-stuffed oat bars while keeping racegoers fueled and engaged.

What We Did

At the heart of the activation was the eye-catching tree-top canopy shipping container, complete with a climbing wall challenge that played on Pip & Nut’s signature squirrel energy. The VIP hospitality tent offered a well-earned retreat, with post-race massages, nut butter on toast from the "Toast Bar," and a cozy lounge space. Meanwhile, the Cheer Point—featuring a live brass band and playful “Squirrel Crossing” signage—kept spirits high throughout the course.

Why It Worked

The result? Thousands of samples given at a fun, high-energy activation that left a lasting impression, reinforcing Pip & Nut’s playful personality and ensuring their new bars were the talk of the race.

NATIONAL CONVENIENCE SHOW 2025

Convenience just got creative

The Brief in Brief

Seven brands, one stage, and a whole lot of energy. We took Grind, Hip Pop, Hu, Manilife, Moju, Pip & Nut, and Tenzing to the UK’s biggest convenience-retailing event — and made sure every brand stood out. At the National Convenience Show, brands need to shine in a high-stakes retail space. Our challenge? Create distinctive, high-impact activations for seven purpose-driven brands — all using stored and repurposed sets to meet sustainability goals.

What We Did

We rolled out each brand’s existing stand — stored, refreshed, and reimagined to feel like new. From Moju’s shot bar to Grind’s pink takeover and Tenzing’s energy station, each activation was tailored to match the vibe of the show and drive engagement.

Why It Worked

Not only did we deliver standout builds that drew footfall — we did it with zero new set waste. By reusing assets we already had in storage, we hit sustainability targets without compromising on impact. A win for the planet and for every brand involved.