Festivals Archives - Positive Experience

PASSENGER

LOVETRAILS & BIG FEASTIVAL

The Brief in Brief

Passenger, the outdoor clothing brand built on escapism and adventure, needed a mobile retail presence that lived up to their “Made to Roam” ethos. The goal was to connect with nature-loving audiences at Love Trails and Big Feastival, delivering brand impact, product interaction, and conversion, all while staying true to their sustainable, off-grid DNA.

What We Did

We designed a bespoke branded shipping container that opened up into a fully kitted-out retail experience. More than just a pop-up shop, this was a roaming basecamp a clean, curated space where festival-goers could explore Passenger’s range, connect with the brand, and plan their next adventure. Natural materials, open air rigging, and graphic-led storytelling wrapped the space in mood and message. With integrated product displays, change areas, shade zones and relaxed hangout spots, the activation struck a balance between utility and escapism feeling less like a shop, more like part of the landscape.

Why It Worked

Passenger’s mobile shop delivered on brand and business. Footfall exceeded expectations at both festivals, with strong product engagement and conversion, plus excellent feedback on the calming, nature-first design. The activation proved the power of taking retail into the wild encouraging curiosity, connection, and a new way to roam.

OATLY

ALL POINTS EAST

The Brief in Brief

Oatly’s ‘On The Rocks’ campaign was all about the future of taste experiences, launching their first Lookbook of drink recipes covering matcha, cold brews and every infusion in-between. For All Points East Festival, they asked us to deliver a standout activation where sun-soaked music fans could get refreshed, while nodding to the buzz of their London Coffee Festival takeover and introducing the new Oatly Matcha Latte oat drink.

What We Did

We designed and built an unmissable 20ft container bar, decked in bold green gradients and framed by a chill-out zone with branded deckchairs and shade. Across six high-energy days at All Points East, Oatly served three full-size drinks made with their Matcha Latte oat drink; Blueberry & Lavender Matcha, Dirty Matcha, and Strawberry Matcha Slushie. To keep things cool, we installed a slushie machine and created an ‘Ice Cube POV Experience’ walk-through activation to really keep it chilled.

Why It Worked

Over 10,500 iced matcha drinks were sampled to festivalgoers, building hype and shifting perceptions. Oatly’s bold, playful presence anchored them at the heart of the APE experience, cool, and culturally relevant. The result? A refreshingly original take on festival sampling, delivered with impact and oat-powered flair.

MOJU - WE OUT HERE

Bringing energy, attitude, and BOOM to the masses

The Brief in Brief

MOJU wanted to evolve beyond functional sampling and deliver something eye-catching and fun a bold festival presence that captured the power of the BOOM. The goal was to trial music as a brand pillar, position their shots as the ultimate caffeine-free pick-me-up, and connect with the health-conscious 18–54 crowd in an energetic way.

What We Did

We transformed MOJU’s mobile sampling trailer into the BOOM ROOM, a vibrant, soundproof shot bar experience at We Out Here Festival. Outside, a giant MOJU bottle arch welcomed guests to shaded seating, sampling stations, and space to chill. Inside, the reworked booth let visitors trigger archive festival tracks curated by the WOH team, bringing the boom through both music and ginger shots. Daily run clubs in partnership with Love Trails® and The Alpine Run Project finished at the activation, where runners refuelled with shots. For a longer drink, visitors could mix MOJU with Karma Drinks cola. Our roaming team wore custom Boom Backpacks, blasting energy and sound across the festival.

Why It Worked

MOJU served 20,000 shots across four days. The activation became a colourful festival highlight, buzzing with movement, music, and moments worth sharing. From chilled shot breaks to energised dance-offs, we delivered brand awareness, emotional connection, and social impact… all in one loud, leafy, ginger-fuelled hit.

BELVOIR - BIG FEASTIVAL

Naturally delicious moments

The Brief in Brief

Belvoir Farm wanted to bring their refreshingly playful brand to life in a way that felt summery and joyfully on-brand. The goal: introduce festival-goers to their range of premium soft drinks and embody the tone of their current campaign, “Wildly Delicious. Naturally.”

What We Did

We delivered a lush, countryside-inspired activation nestled in the heart of The Big Feastival. Designed to mirror Belvoir’s honest, handcrafted approach, our set-up featured a lovingly styled vintage horsebox bar wrapped in greenery, lemons, and florals. Guests were invited to sample chilled elderflower and botanical spritzes served in branded recyclable cups. We built in simple rustic seating, shaded by large cream parasols, and a striking branded swing moment for social sharing. To bring the brand’s cheeky charm to life, we designed and built a “Spin to Sip” game, offering prizes ranging from Belvoir drinks and tote bags to discounts and surprise treats. Staff were styled in Belvoir t-shirts and aprons to evoke a relaxed, farm-shop vibe always approachable, always sunny.

Why It Worked

Over the course of the weekend, the Belvoir bar served more than 8,000 samples, with visitors returning for second helpings and staying to soak up the atmosphere. The activation generated strong social pickup and drove increased awareness and sales from a previously under-engaged festival audience.

BARCODE 2025

Six Brands. One Epic Barcode.

The Brief in Brief

Barcode Festival is the place to be for FMCG brands who want to make noise with the people who matter ; buyers, retail leads and industry insiders. For the 2025 edition, we returned as long-time partners to help six purpose-led brands make a statement: Moju, Tenzing, Hu, Deli Kitchen, Proper Job and Kitchen Joy. Each brand needed to stand out in a festival environment that’s as competitive as it is fun.

What We Did

We brought six unique activations to life across the Barcode site, each tailored to the brand’s personality but all powered by one thing: smart reuse. Every build was a rollout or evolution of an existing set we store for our clients, giving them maximum impact with minimal footprint. Think: bold graphics, adaptable builds, high energy and zero compromise on creativity. From sampling stations to chill-out spots, we matched each experience to the vibe of the brand and the pace of the festival.

Why It Worked

Whether it was Hu’s eye-catching set-up driving trial with clean snacking, Moju’s dose of gut health energy, or Deli Kitchen’s crowd-pleasing wraps, each brand walked away with the exposure they needed and an experience that felt truly them. And by using modular builds already in our warehouse, we kept waste down and value up another win for our planet-positive approach.

KOREV GREAT ESTATE

Channeling Coastal Energy

The Brief in Brief

Back in 2022, we were approached by the team at We Are Onepointfive to design and deliver a branded modular structure for Korev Lager. Something flexible enough to work across a variety of festival footprints throughout the summer season in Cornwall. From the outset, the goal was to create a build that could evolve over time, adapting to different sites while staying true to Korev’s easygoing, coastal energy.

What We Did

The result was a striking and reusable festival set, complete with scenic-painted surfboards, bespoke signage, and relaxed pergola structures, all designed to channel Korev’s chilled, beach-bar aesthetic. Now in its third summer, the structure returned to The Great Estate Festival with a few vibrant upgrades. We introduced bold new colour pops in the pergolas, refreshed the dressing throughout, and added a brand-new beach ball game, a light-hearted, high-energy feature that drew a crowd and encouraged guests to linger, laugh, and interact with the space.

Why It Worked

The beauty of this build lies in its balance: it’s eye-catching but not over-complicated, on-brand without being overbearing. The modular format allows us to tailor it each year while staying resource-efficient and visually consistent. And thanks to the evergreen creative direction and solid craftsmanship, it continues to stand out year after year. Once again, the Korev set held its own among the rolling Cornish fields attracting festival-goers for a cold lager, a photo op, or a game in the sun. It’s a piece of work we’re proud to return to and one that proves the power of thoughtful, adaptable production. Thanks again to Weareonepointfive, Korev, and the wider team. We love going South West for this one.

LIQUID DEATH AT DOWNLOAD

Death to boring sampling

The Brief in Brief

As headline sponsor at Download Festival 2024, Liquid Death wanted to make a lasting impression — something as bold and unconventional as the brand itself. Our challenge was to deliver a high-impact, morbidly memorable presence that would cut through the noise and embody their "Murder Your Thirst" ethos.

What We Did

We brought the Liquid Death experience to life (ironically) by rolling out their branded hearse and iconic coffin sampling station in the VIP area — a chillingly brilliant nod to the brand’s rebellious tone. Alongside this, we distributed 20 Liquid Death-branded fridges across the festival site, ensuring ice-cold water was always within reach. And to top it off? A dedicated Liquid Death cocktail bar that served up custom drinks to fuel the crowd’s thirst.

Why It Worked

With standout visuals and tongue-in-cheek theatricality, the activation nailed its mission, becoming one of the most talked-about installations at the festival. The coffin cooler alone had festivalgoers queueing for a taste, and the fridges gave the brand reach far beyond the VIP zone. Death has never tasted this good.

THIS FESTIVAL TOUR

Saddle up for sausages - THIS took plant-based to the next level

The Brief in Brief

THIS came to us with a mission: turn heads and taste buds at key festivals over the summer, getting people talking (and chewing) about their delicious meat-free range. It needed to be bold, fun, and unmistakably THIS.

What We Did

We went big. Like, 7.5-ton lorry with a 7m inflatable sausage on the roof big. The truck became a mobile kitchen, serving up sizzling samples of THIS isn’t bacon and THIS isn’t sausage. Out front? A plant-based playground: sausage fencing, a high striker, and the pièce de résistance — the bucking bronco sausage ride. At Wilderness Festival, we swapped inflatables for impact with a towering plant-based wall — serving good vibes, good food, and a seriously good message.

Why It Worked

We made festival-goers stop, smile, and sample. From saddle to sausage, every touchpoint delivered THIS’s bold brand energy, while our reusable setup kept things planet-positive. A brilliant blend of theatre, taste, and thoughtful design.

OATLY MUSIC FESTIVAL TOUR

Oatly’s Summer Festival Tour Brings Plant-Based Joy to the Masses

The Brief in Brief

Oatly wanted to supercharge its festival presence with a summer tour that would bring oat-fuelled fun to iconic UK festivals. We were tasked with designing and delivering a seamless, scalable activation using their custom 20ft café container and new 10ft booth—building on a creative concept from the Oatly team.

What We Did

We took the show on the road to Bluedot, Lost Village, and Altogether Now, rolling out a fully branded Oatly café and experience space. Our team managed design tweaks to suit each site, installed a custom canvas wrap, and delivered logistical wizardry from UK to Ireland—navigating tight builds and international shipping. From morning coffees to late-night chats, the stand became a festival destination.

Why It Worked

The result? Three joyful weekends of sampling, smiles, and sunshine-powered plant-based persuasion. With power-efficient solutions, clever design, and a crew that knows how to festival, the Oatly café made thousands of new fans and proved once again that oat tastes better outside.

BARCODE

FIVE BRANDS, ONE FESTIVAL, ENDLESS BUZZ

The Brief in Brief

We designed and built bold activations for Deli Kitchen, Moju, Pip & Nut, Proper Job, and Tenzing - each one packed with personality. Barcode Festival is a high-energy event bringing together grocery industry leaders, brands, and music. Our challenge? To create immersive experiences that showcased each brand’s identity, engaged festival-goers, and left a lasting impression. Having worked with these brands before, we knew how to balance functionality with fun, ensuring their activations stood out in a packed space.

What We Did

We brought the Deli Kitchen food truck that we designed and created an interactive food station, letting attendees customize wraps with fresh ingredients. Add to this a prize wheel, interactive seat and a giant focaccia and you’ve got the perfect ingredients! Moju’s vibrant juice bar served up energy shots, while Pip & Nut got creative with hands-on nut butter workshops and an adventure fuelled climbing wall, for Proper Job we recreated a craft pub, complete with tastings.

Why It Worked

Each activation was designed for maximum engagement, aligning with the brand’s ethos while driving real interaction. The result? A festival presence that didn’t just blend in - it became a destination. A seamless mix of creativity and strategy ensured every brand left with new fans, stronger connections, and a standout moment from Barcode Festival.