Pop-Ups Archives - Positive Experience

MOTH : LICENCE

cocktail cornershop of dreams

The Brief in Brief

MOTH: wanted to build on the buzz of previous PR activations but with a twist. In 2025, the mission was to go regional: introduce the brand to northern consumers, generate fresh PR coverage, and get cocktails into new hands. The task was to design a bold, immersive activation, without compromising on style or spirit.

What We Did

We brought the MOTH: LICENCE to life, a reimagined off-licence pop-up in Manchester’s Northern Quarter. With a sleek black façade, neon signage, and cheeky mock-shop visuals, the space invited passersby in for Passionfruit Martini samples, fortune receipts, polaroid prints, and scratch card fun. Inside, fridges, a tasting bar, DJ setup, and vibrant messaging delivered a bold, immersive brand world. From concept to install, we handled every detail, ensuring a high-impact, sustainable setup. Designed for future rollouts, the activation blended creativity, storytelling and sampling bringing MOTH to new audiences through playful, shareable, and experience-first design.

Why It Worked

In just two days, the MOTH: LICENCE served over 4,500 samples, captured regional press, and sold out all branded merch. The activation attracted new consumers, sparked social buzz, and led to a notable uplift in northern brand awareness and retail interest. Visitors loved the £FREE tastings, cheeky touchpoints, and immersive design resulting in strong organic reach. More than a pop-up, it marked MOTH’s confident northern debut one that’s now primed for future rollouts across other UK regions.

DRISCOLLS BERRY PATCH

DEVOTED TO DELICIOUS

The Brief in Brief

To bring Driscoll’s “Devoted to delicious®” campaign to life, we transformed an empty retail unit on Bateman Street into a vibrant, purpose-driven greengrocer-style pop-up for three flavour-filled days. The aim? To immerse Londoners in the sweet world of Driscoll’s berries and generate buzz around the brand with a standout Soho activation.

What We Did

Working with the Driscoll’s team, we designed and built The Berry Patch – a beautifully crafted berry market complete with crates of colourful fruit, florals, hand-painted signage, and playful touches like a ‘Berry Moment’ photo wall and themed merch giveaways. We ran berry tasting sessions and golden ticket spins, while immersive performers created a real street-side spectacle by handing out samples and drawing in curious passersby.

Why It Worked

In three sunshine-filled days, we served 3,000 berry pots containing a total of 33,000 individual berries – hosted berry pairing sessions that inspired exciting flavour combinations, gave out bags of merch, and crowned three golden ticket winners with hampers of fruity goodness. The result? A joyful brand experience with real impact – sunshine, smiles, and berry moments that left Soho sweet on Driscoll’s.

OATLY ON THE ROCKS PARTY

Ain't no party like an Oatly Party

The Brief in Brief

Oatly wanted to take their legendary London Coffee Festival party to new heights—transforming a single-night bash into a weekend-long cultural takeover. The goal? Launch their Lookbook drinks with maximum visibility, community connection, and creative flair.

What We Did

We turned Kachette into a full-blown Oatly universe; by day, a vibrant café and bar serving Lookbook-inspired drinks; by night, a curated space for supper clubs, talks, and immersive sound experiences. The vibe was pure oat-fuelled energy, with standout programming from artists, DJs, and collaborators across the weekend. From sourcing the venue to designing the spaces and managing every detail, our team made sure Oatly’s message hit all the right notes.

Why It Worked

It was more than a party, it was a campaign with cultural clout. With footfall from London Coffee Festival and a high-impact East London location, Oatly showed up loud, proud, and unforgettable. (Credit to Nelta Kasparian for the photos)

OATLY LUNCH CLUB

Not your average lunch break

The Brief in Brief

As part of their London Coffee Festival pop-up, Oatly wanted to create a memorable, intimate moment for press, influencers and cultural tastemakers. The aim? To show off their new Look Book range through a curated food experience that was as creative as it was delicious.

What We Did

We teamed up with culinary designers Agüita Sala to co-create two exclusive ‘Lunch Club’ events at Kachette, with a custom menu inspired by Oatly’s Look Book cocktails. Guests dined on vibrant plant-based dishes served on ice-inspired tableware in a space dressed to mirror the brand’s bold new aesthetic. Every detail—from lighting and layout to plating and playlists—was carefully curated to deliver a multi-sensory moment of oat-powered magic.

Why It Worked

By combining culinary creativity, design-led thinking and on-brand storytelling, we gave guests a deeper taste of what Oatly is all about. From the frozen tomato consommé to the matcha cheesecake finale, every bite sparked conversation—and every guest left with a stronger connection to the brand.

SNEAK VALENTINES POP UP

Neon lights, fur-lined zones, and all the energy

The Brief in Brief

For Valentine’s 2024, Sneak Energy wanted an unforgettable pop-up experience in the heart of Soho. Tasked with bringing their creative vision to life, we transformed 68 Old Compton Street into a high-energy brand playground.

What We Did

From exterior neon illusions and oversized Sneak Bunny cutouts to immersive, themed zones inside, every inch of the space was designed for impact. Visitors explored bold installations—interactive neon displays, a pink fur-lined gaming zone, and a playful statement wall—all seamlessly blending Sneak’s edgy aesthetic with the electric atmosphere of Soho.

Why It Worked

With consistently busy foot traffic, the activation drew crowds of gamers, trendsetters, and passersby, immersing them in the world of Sneak. More than just a pop-up, this was a brand experience—one that turned heads, sparked conversations, and left visitors craving more.

OATLY LONDON COFFEE FESTIVAL PARTY

London, lattes, Oatly, pure fun.

The Brief in Brief

Baristas. Simon Cowell lookalikes. A very serious talent show. Oatly’s London Coffee Festival party brought it all together in the weirdest, most Oatly way possible. Oatly wanted an activation for London Coffee Festival 2024 that was equal parts ridiculous, engaging, and undeniably them. Something the event team could run independently, while staying true to Oatly’s signature playful, offbeat brand voice. The answer? A Britain’s Got Talent-inspired competition, inviting baristas to showcase their wildest, weirdest, and most wonderful talents—with a judging panel made up entirely of Simon Cowell lookalikes.

What We Did

We recreated the full Britains Got Talent experience, complete with a big red buzzer, dramatic ‘X’ graphics, and audience participation to decide the winner. Baristas took the stage to perform whatever talent they wanted, from singing to balloon animals—because in true Oatly fashion, there were no rules. The three ‘Simon Cowells’ delivered over-the-top critiques, making the whole thing as hilariously bizarre as it was competitive.

Why It Worked

This wasn’t just an event—it was an Oatly-style spectacle. The combination of interactive audience engagement, unexpected humor, and absurdly fun competition made for an unforgettable experience that had people talking long after the last buzzer sounded. The perfect blend of weird and wonderful, just like Oatly itself.

COCKBURNS CHRISTMAS BETWEEN THE BRIDGES

Blending Alpine charm with Cockburn’s warmth

The Brief in Brief

Working alongside The Collab, we were tasked with transforming Between the Bridges into a traditional Alpine lodge for Cockburn’s, creating an inviting, winter-ready space for guests to enjoy. The challenge? Enhance the existing setup to encourage people to stay in the space and experience the brand, and to add warmth, shelter, and alpine-inspired features—while making smart use of existing assets to keep the build sustainable.

What We Did

We extended walling and key structures, introducing added shelter and atmospheric props to bring the Alpine theme to life. Rather than a full rebuild, we refreshed and repurposed existing assets, ensuring the space felt completely transformed without unnecessary waste. The result? A seamlessly integrated, immersive winter lodge, where guests could soak up the festive atmosphere while enjoying a glass of Cockburn’s finest. This approach drew an impressive 155.5k venue visitors, with over 1.62k serves of Cockburn’s sold and 3.24k samples distributed during the event.

Why It Worked

By blending creative design with sustainable thinking, we delivered a high-impact transformation that elevated the guest experience while staying true to the brand. The space didn’t just look incredible—it became a destination, drawing in visitors and making Cockburn’s Alpine Lodge a highlight of the season

OATLY MALIBU PARADISE ARCHES

Shoreditch transformed—Oatly style fun

The Brief in Brief

Oatly needed a high-impact activation to launch their global collaboration with Malibu in a way that resonated with their playful, rebellious brand identity. The challenge was to create a space that not only showcased the Piña Oatlada but also felt immersive, entertaining, and distinctly Oatly—while ensuring seamless execution across design, creative programming, and logistics.

What We Did

Over the course of July 2024, we furnished 83 Rivington Street in East London with soft-serve and cocktails, while also hosting DJ nights, live bands, drag bingo, speed dating, and cabaret shows. We created the space to harness everything that makes Shoreditch Shoreditch and blend it with Malibu’s sun-soaked aesthetics, and it didn’t just meet the brief, it exceeded all expectations.

Why It Worked

With a constant stream of happy attendees, a sold out month long events programme and a totally Oatly venue where everyone loved their Piña Oatladas, we more than delivered on the brief to amplify the Oatly brand and their landmark collaboration with Malibu.