CAWSTON PRESS

Refreshing Summer Roadshow

The Brief in Brief

Cawston Press set out to introduce their new fruit water range to UK families in a playful, refreshing way. They needed to build brand awareness, encourage people to engage with the product, and show up in a format that was made for the summer.

What We Did

We designed and delivered a branded coastal roadshow in Brighton, a key summer destination. Our Cawston Press van acted as a mobile sampling hub, serving up chilled Apple & Mango, Apple & Pear, and Apple & Summer Berries fruit waters. To build engagement, we introduced the “Pick Your Own” concept: an interactive sampling mechanic encouraging guests to choose their flavour from rustic fruit crates and cool boxes. Branded chalkboards, umbrellas and wooden crates brought warmth and informality to the build, while a friendly sampling team kept the vibe fun and family-first. To boost discovery and drive footfall, we offered recipe cards, tote bags, and free temporary tattoos for kids along with bounce-back vouchers to claim a free can with any Wagamama meal.

Why It Worked

We sampled over 8,000 chilled cans to families, passersby and daytrippers. The campaign landed Cawston’s message loud and clear: pressed fruit, shaken up with water, and served with summer vibes all round!

OATLY SOFTSERVE TOUR

The Ice Cream Truck Goes Plant-Based

The Brief in Brief

Oatly had something new to share: a creamy, craveable plant-based soft serve. The goal was to get it into hands, mouths, and minds across the UK, driving hype and trial in a way that felt fun, fresh, and unmistakably Oatly. Create a branded sampling truck that could hit both day and night hotspots. It needed to be mobile, memorable, and versatile enough for festivals, city centres, and everything in between.

What We Did

We launched a custom Oatly Soft Serve Truck, serving plant-based soft serve and oat coffees on a four-week UK tour. Following the route of a traditional ice cream van (minus the dairy), the truck travelled across the North, South, East, and West. Key stops included central Leeds and Manchester, Scarborough beach, a week-long takeover at Somerset House, Margate Dreamland, Brighton beach, Cornwall’s Lusty Glaze and Watergate Bay, and Weston-super-Mare, finishing in Bristol. With bold branding, neon signage, and a joy-fuelled menu, the truck turned heads and drew crowds, handing out over 20,000 samples.

Why It Worked

The Soft Serve Truck didn’t just sample a product, it created a moment. It showed up where people were ready to indulge, delivered instant impact, and let the soft serve do the talking. Whether on the beach or in the city, Oatly brought plant-based joy to every stop. The setup was simple, scalable, and built to last, making the truck ready to roll into future campaigns with ease.

LIQUID DEATH AT DOWNLOAD

Death to boring sampling

The Brief in Brief

As headline sponsor at Download Festival 2024, Liquid Death wanted to make a lasting impression — something as bold and unconventional as the brand itself. Our challenge was to deliver a high-impact, morbidly memorable presence that would cut through the noise and embody their "Murder Your Thirst" ethos.

What We Did

We brought the Liquid Death experience to life (ironically) by rolling out their branded hearse and iconic coffin sampling station in the VIP area — a chillingly brilliant nod to the brand’s rebellious tone. Alongside this, we distributed 20 Liquid Death-branded fridges across the festival site, ensuring ice-cold water was always within reach. And to top it off? A dedicated Liquid Death cocktail bar that served up custom drinks to fuel the crowd’s thirst.

Why It Worked

With standout visuals and tongue-in-cheek theatricality, the activation nailed its mission, becoming one of the most talked-about installations at the festival. The coffin cooler alone had festivalgoers queueing for a taste, and the fridges gave the brand reach far beyond the VIP zone. Death has never tasted this good.

BUMBLE

swipe right on love beyond postcodes

The Brief in Brief

Bumble wanted to get Londoners dating - not just in their postcode, but across the capital. A one-day live activation in collaboration with Lime Bikes that would encourage people to connect outside their local bubbles, driving awareness, app downloads and, ideally, a few love stories along the way.

What We Did

Working in collaboration with the team at Havas Play, we helped bring Bumble’s borough-crossing vision to life with a bold pop-up experience. At the heart of the activation was a fully customised milk float, transformed into a mobile moment of joy that carried Bumble’s iconic yellow branding across London. We took care of the full fit-out and visual identity for the pop-up, from wayfinding signage that pulled people in from the pavement, to vibrant visual merchandising that made the whole space feel playful, purposeful and instantly shareable. Every element was designed to feel fresh, fun and unmistakably Bumble. Custom giveaways were styled and displayed to invite interaction, while the setup itself created a natural stage for meet-cutes, selfies and surprise connections - everything Bumble stands for, brought to life on the street.

Why It Worked

From the moment the milk float rolled out, the response was electric. Hundreds of Londoners stopped by throughout the day - chatting, flirting, downloading the app and walking away with smiles. The activation created an undeniable buzz, not just on the ground but across social, with people sharing their experience and tagging Bumble all day long. It was one day, one city, and one big celebration of connection. Proof that when you make it easier for people to meet, love can turn up anywhere. (Photo Credit to Ben Eagle)

BOLD BEAN BEANMOBILE SAMPLING TOUR

Baked beans, but make it gourmet

The Brief in Brief

Bold Bean Co. needed to shift perceptions around baked beans—from a quick, forgettable meal to a premium, slow-food experience. Launching in Sainsbury’s, they wanted to drive trial, spark conversation, and hit ambitious sampling targets by getting their gourmet beans into as many hands (and mouths) as possible across London.

What We Did

We designed a sleek, agile sampling truck that popped up in ten prime locations, offering hot servings of Bold Bean’s new range. Over the course of the activation, we gave away thousands of samples, inviting Londoners to experience the rich, gourmet flavors firsthand. More than just a giveaway, the experience encouraged people to rethink baked beans, swapping the usual for something premium and delicious.

Why It Worked

From vehicle design and location planning to logistics, staffing, and sampling strategy, we took care of it all. Over the course of the tour, we handed out 2,772 samples — driving trial, awareness, and serious buzz for Bold Bean’s launch. A seamless, satisfying campaign that left London craving more beans on toast.

HUBBUB REUSABLE CUP CAMPAIGN

Sustainability with a side of smug

The Brief in Brief

Hubbub came to us with a clear objective, how do you make bringing a reusable cup feel like an unmissable win? Hubbub wanted to inspire 25–34-year-olds to make reusables a daily habit. To move beyond environmental messaging and create a rewarding experience that made people want to remember their cup. The activation needed to be fun, highly shareable, and durable enough to tour four UK cities.

What We Did

We designed an eye-catching, immersive installation packed with interactive elements, from a ‘Smug-o-Meter’ that measured just how good you felt about using a reusable, to a ‘S-mug Shot’ photobooth where visitors could pose with their favourite cup. Free coffee was served in anything but a disposable—think mugs, bowls, even wellies—turning sustainability into a spectacle. Every detail, from the materials used to the end-of-life plan, was designed with circularity in mind.

Why It Worked

We made sustainability feel like an instant win, reinforcing positive behaviour in a way that was rewarding, social, and fun. Visitors left with a pep in their step (and coffee in their cup), eager to share their experience and, crucially, keep the habit going.

OATLY TASTE TOUR

Electric, experiential, impossible to ignore

The Brief in Brief

As part of their BLIND TASTE campaign, Oatly needed a fresh, future-facing way to show up in public spaces — with oat in hand. They wanted to scale their impact, sample at pace, and bring oat-based coffee to people across the UK, without compromising on sustainability. Oatly wanted us to design a mass-sampling experience that’s simple, smart, and sustainable — built for high-footfall locations, and scalable across cities and campaigns. A fully electric vehicle was central to the plan: zero emissions, maximum visibility, and easy to replicate in future activations.

What We Did

We brought the Oatly coffee van to life — a branded electric sampling vehicle designed to turn heads and turn out samples fast. Kitted out to deliver soft-serve and oat lattes on the move, the van toured UK cities over a five-week roadshow, serving up an impressive 8,522 coffees across 25 active days. The route spanned over 1,235 miles per vehicle — from Frome to Bristol, then on to Birmingham, Leeds, Edinburgh, Glasgow, and back to Frome — with the ID Buzz van receiving 8 full battery charges and 52 battery set recharges (with four batteries per set) along the way. Each session ran seamlessly for seven to eight hours, powered by two expert brand ambassadors and fueled by 1,018 litres of Oatly and 503 litres of water. This high-energy, oat-fuelled journey also generated around 29,827 smiles — averaging 3–4 smiles per cup — proving just how much joy a flat white (or pun) can bring. We also prepped the setup to flex into retail spaces like Sainsbury’s car parks, making it easy to plug into future activations with minimal tweaks.

Why It Worked

The electric van was a moving billboard and café in one — low impact, high return. The setup was intentionally simple: fast to activate, easy to repeat, and effective in any space. By keeping things nimble and culturally plugged in, Oatly showed up in a way that felt fresh, flexible, and 100% on-brand. The campaign laid the groundwork for an extended TASTE strategy — and a scalable, repeatable roadshow format to take into 2025 and beyond. Stephanie Elgegren, Brand Project Manager at Oatly, shared: “Taste is one of the biggest motivators for people, especially when it comes to breaking old habits — and we know people love Oatly in their coffee, they just don’t always realise it. With the launch of our national Taste campaign, we teamed up with Positive Experience to bring tens of thousands of barista-crafted Oatly coffees to people across the UK. From producing our fully electric, off-grid vision to delivering a seamless 4-week tour, their team brought the brand to life with energy, creativity, and first-class execution.”

TRUESTART MILK FLOAT

delivering purpose, one drop at a time

The Brief in Brief

TrueStart needed a big, feel-good way to announce their launch into Morrisons — something that would grab attention, drive awareness, and feel unmistakably “them.” The goal? Spread positive energy, deliver full-sized samples, and make a splash online and in-store, all while keeping sustainability front and centre. TrueStart asked us to help them create a high-impact sampling tour across Bristol using a fully electric vehicle. The activation needed to cover multiple Morrisons locations, doorstep deliveries to friends of the brand, and be built around one hero asset: our joyfully rebranded milk float. Our job? Make it all happen — from the decals to the coffee.

What We Did

We resprayed and wrapped our electric milk float, packed it with coffee, hot urns, and branded crates, and hit the road with the TrueStart crew. Over two days, we activated at four Morrisons stores and staged surprise doorstep drop-offs around Bristol cul-de-sacs — all captured for a dynamic launch video. We coordinated logistics, branding, charging, and tow support for the vehicle, and even got the early-morning sunrise shots covered. Our team worked closely with Morrisons HQ to secure permissions, while managing everything from weather-proofing samples to ironing branded boiler suits (because, obviously).

Why It Worked

This wasn’t just a sampling campaign — it was a moving celebration of purpose, product, and positivity that left over 60K impressions on Instagram. It marked our first ever tour using our own electric vehicle, and TrueStart’s first big retail moment with Morrisons. Big smiles, real connection, and full tins of coffee — now that’s how you do a milk round.