Naturally delicious moments

The Brief in Brief

Belvoir Farm wanted to bring their refreshingly playful brand to life in a way that felt summery and joyfully on-brand. The goal: introduce festival-goers to their range of premium soft drinks and embody the tone of their current campaign, “Wildly Delicious. Naturally.”

What We Did

We delivered a lush, countryside-inspired activation nestled in the heart of The Big Feastival. Designed to mirror Belvoir’s honest, handcrafted approach, our set-up featured a lovingly styled vintage horsebox bar wrapped in greenery, lemons, and florals. Guests were invited to sample chilled elderflower and botanical spritzes served in branded recyclable cups. We built in simple rustic seating, shaded by large cream parasols, and a striking branded swing moment for social sharing. To bring the brand’s cheeky charm to life, we designed and built a “Spin to Sip” game, offering prizes ranging from Belvoir drinks and tote bags to discounts and surprise treats. Staff were styled in Belvoir t-shirts and aprons to evoke a relaxed, farm-shop vibe always approachable, always sunny.

Why It Worked

Over the course of the weekend, the Belvoir bar served more than 8,000 samples, with visitors returning for second helpings and staying to soak up the atmosphere. The activation generated strong social pickup and drove increased awareness and sales from a previously under-engaged festival audience.