From Chill to Thrill

The Brief in Brief

MOJU approached us with a bold idea: create a high-energy, mobile sampling experience that would cut through the noise and get their powerful plant-based shots into people’s hands. They needed two assets — a large temporary Mobile Shot Bar for immediate use, and a Mini Shot Bar for indoor activations — both designed with edge, not cliché.

What We Did

We delivered two striking, high-impact builds that looked more like DJ booths than sampling bars — built to bring the boom. For the Mini Shot Bar, we took cues from rigging and lighting setups: portable, lightweight, and durable with flight case-style detailing. Designed for indoor use, it’s the perfect plug-and-play unit for fast-paced sampling setups in high-footfall spaces. The larger Mobile Shot Bar was a temporary conversion of an existing vehicle — quickly adapted and wrapped in bold MOJU visuals, with the distinctive pill logo rising above the crowd to draw attention. We prioritised premium finishes, sturdy materials, weatherproofing, and chilled storage — all essential for high-volume outdoor sampling. Both assets were built to work as a cohesive family, ready to show up with big brand energy and create memorable interactions.

Why It Worked

MOJU launched both bars into a packed sampling tour across Leeds, Manchester, Glasgow and Edinburgh. The response? Maximum engagement. Maximum MOJU. These activations helped the brand turn heads, sample fast, and start strong conversations with their target audience — setting the stage for a longer-term, custom trailer build in 2025.