cocktail cornershop of dreams

The Brief in Brief

MOTH: wanted to build on the buzz of previous PR activations but with a twist. In 2025, the mission was to go regional: introduce the brand to northern consumers, generate fresh PR coverage, and get cocktails into new hands. The task was to design a bold, immersive activation, without compromising on style or spirit.

What We Did

We brought the MOTH: LICENCE to life, a reimagined off-licence pop-up in Manchester’s Northern Quarter. With a sleek black façade, neon signage, and cheeky mock-shop visuals, the space invited passersby in for Passionfruit Martini samples, fortune receipts, polaroid prints, and scratch card fun. Inside, fridges, a tasting bar, DJ setup, and vibrant messaging delivered a bold, immersive brand world. From concept to install, we handled every detail, ensuring a high-impact, sustainable setup. Designed for future rollouts, the activation blended creativity, storytelling and sampling bringing MOTH to new audiences through playful, shareable, and experience-first design.

Why It Worked

In just two days, the MOTH: LICENCE served over 4,500 samples, captured regional press, and sold out all branded merch. The activation attracted new consumers, sparked social buzz, and led to a notable uplift in northern brand awareness and retail interest. Visitors loved the £FREE tastings, cheeky touchpoints, and immersive design resulting in strong organic reach. More than a pop-up, it marked MOTH’s confident northern debut one that’s now primed for future rollouts across other UK regions.