10,000 Margaritas. Three days. One cult corner shop takeover.

The Brief in Brief

Following the success of the original MOTH: Licence activation, MOTH wanted to bring its cult cocktail corner shop back to London and celebrate the start of Margarita season in a way that felt unmistakably MOTH. The brief was to create an experience that went beyond traditional sampling, transforming a retail space into a fully immersive brand world where consumers could discover the product, engage with the brand and become part of the story. The activation needed to handle high footfall, generate social buzz, and reinforce MOTH's position as one of the UK's fastest-growing ready-to-drink cocktail brands.

What We Did

Working alongside MOTH and Doubleshot, we transformed a retail unit on Shoreditch High Street into MOTH: Licence – a three-day cocktail corner shop takeover inspired by the familiarity of the local off-licence and reimagined through the lens of MOTH's playful brand world. At the heart of the experience was a simple proposition: free Margaritas. Over the course of the activation, visitors could collect complimentary MOTH Margaritas, with 10,000 cans available across the three-day takeover. But the experience was about much more than product sampling. Every guest received a scratch card on arrival, unlocking the chance to win prizes from the MOTH Locker. A custom photo booth allowed visitors to capture and take home personalised souvenirs, while carefully curated retail displays, branded moments and convenience-store-inspired surprises encouraged exploration throughout the space. To launch the experience in style, we also produced an opening night celebration featuring DJ sets from Arielle Free and Amy Phillips, bringing together media, creators, brand partners and the wider MOTH community to kick off summer in Shoreditch. From production and fabrication through to live event delivery and operational management, our team oversaw every element of the experience, ensuring the space remained engaging, efficient and true to the personality of the brand.

Why It Worked

MOTH: Licence successfully transformed a familiar cultural space into an immersive brand experience that people wanted to step into, interact with and share. Across three days, the activation gave away 10,000 Margaritas, generated significant footfall and created countless moments of social engagement. By blending product trial with entertainment, retail theatre and interactive experiences, the takeover turned a simple sampling mechanic into a destination event. Most importantly, it demonstrated how experiential can move beyond product distribution to create genuine cultural relevance. By reimagining the corner shop as a playful cocktail world, MOTH created an experience that felt instantly familiar yet completely unexpected, reinforcing its challenger positioning and kicking off Margarita season in memorable style.