We are not sure of many other agencies that own a milk float, lovingly oldskool and electric, she can be branded up to be the hero of your sampling campaign.

For TrueStart coffee, we resprayed and wrapped our milk float, packed it with product and hot urns, and hit the road for a two-day campaign at four Morrisons stores plus surprise doorstep drop-offs around Bristol, all captured for a dynamic launch video.

More recently, working with Havas Play and Bumble, we fully customised the float into a mobile moment of joy, carrying Bumble’s iconic yellow branding across London with a bold pop-up experience, complete with full fit-out, wayfinding and vibrant visual merchandising to make the space playful, purposeful and instantly shareable.

As well as using our wealth of experience to plan your campaign, sourcing locations and design assets, we can fully staff your activation with top-class baristas and brand ambassadors to make sure the public gets the best possible experience with your product.

We know the power of putting product in people’s hands and how a van-based campaign can be the perfect vehicle for this (pun intended!). Whether guerrilla-style or nationwide roadshow, vehicles turn sampling into a high-impact, mobile brand experience.

If you want us to plan your sampling campaign with our milk float at the heart of it, get in touch with us hello@www.positiveexperience.co.uk