Our latest Impact Report shares the progress, challenges and actions shaping how we are striving to become a more purpose driven business, from how we look after our team to building stronger community partnerships and making sustainability part of every decision we take when planning our projects.
We’re proud of how far we’ve come, but even more excited about what’s next.
A huge thank you to our team, clients, suppliers and collaborators who are working with us on our journey to being a better business, and to B Corp recertification in 2027!
You can find our impact report in full at this link
CARBON IMPACT REPORT 2026
This year marks a major step forward in how we understand our impact, and we are delighted to be able to share our latest Carbon impact report, put together for us by the amazing team at Sustainability Simplified.
For the first time, we’re capturing nearly 100% of our measurable footprint.
Since our previous years report we have…
→ grown significantly as a business → improved how we measure emissions → have a far clearer, more accurate baseline
That means better decisions, smarter action, and real progress towards making a positive change.
What we’ve learned:
→ Commuting and materials are key hotspots → Data quality matters more than ever → Targeted changes will drive the biggest impact
Even with growth, our carbon intensity is still lower than our original baseline.
We are rolling out our Net Zero roadmap in April, giving our whole team a clear path on how to reduce our emissions year on year.
Huge thanks to Poppy and Ben at Sustainability Simplified for building our incredible carbon calculator, gathering the data for our carbon impact report, and guiding us on the path to Net Zero, we couldn’t do it without you!
You can view and download our report in full below;
Bringing people together is part of what we love doing the most, and in October we hosted an intimate discussion with inspiring and progressive leaders, thinkers, doers and changemakers at our first Family Table.
The setting? One of the most glorious regenerative spaces in Frome, Vallis Farm. The guests? Some of the most forward-thinking creative leaders in the South West. The topic? Leading with Purpose.
Around the table, conversation flowed around what it really takes to embed purpose into the way we work, lead and live.
We were delighted to be joined by…
Rosie Wollacott Philips, Head of Group Sustainability at Mulberry
Andy Hawkins B Leader and B Corp Consultant
Dan Srokosz, Creative Director, Agency UK
Sarah Robins, Sustainability Manager, Banner UK
Lowri Rhys, Head of Brand, Pact
Jack Horner, Creative Strategist and Founder of nearfield Magazine
Victoria Robinson, New Business and Sustainability Manager, Positive Experience
Expectations around balancing purpose and profit are increasing. It’s no longer enough to talk about it, brands need to act and show results. This roundtable was a chance to share honest reflections, practical ideas and approaches that work, and learn from each other’s experiences.
A few key themes stood out:
Think local – the power of building ecosystems within 25 miles, connecting sustainability, creativity and community.
Make purpose part of daily culture – from ways to educate your workforce and bring everyone into the conversation.
Measure what matters – tools and data give credibility, helping boards and CFOs see that purpose drives value, not cost.
Lead with creativity – because people need to feel purpose, not just hear about it.
Want to download the deck to find out more about key insights and takeaways? You can do so here
This is the first in an ongoing series of Family Table events across London and the Southwest. Here’s to more shared ideas, bold action, and local collaboration that makes a lasting difference.
BROADWAY GARDENS PROJECT
As part of our drive to run a more purpose driven, collaborative business we give staff 2 paid days off per year to undertake volunteering work in and around our local community.
Yesterday some of our team members downed office tools in replacement for gardening tools and got stuck into a mass renovation project local to us in Frome, The Broadway Community Gardens Project.
Locals have been campaigning for years to open up the space for use by the community of Frome, and it is now being slowly transformed into a beautiful productive and nourishing garden for everyone to enjoy.
These spaces are not only important for the local community, but also for all the creatures in nature that need these types of spaces to thrive and keep our ecosystem intact.
We look forward to returning in the Spring! You can find out more here ; https://www.broadwaycommunitygardens.com/
IMPACT REPORT 2025
You know us — we’re not here to blend in. We exist to make brands impossible to ignore, and that includes our own.
At the tail end of 2024, we officially joined the B Corp crew, scoring a bold 91.5 and proving that sustainability, people-first thinking, and doing business for good isn’t just our vibe — it’s our way of life.
So what does that actually look like? Our 2025 Impact Report is jam-packed with the planet-positive, people-powered, purpose-led work we’ve been doing behind the scenes. And trust us — there’s plenty to celebrate.
We grew (a lot) – but we grew with purpose. We increased our team by 50%, trained our employees in DEI, Mental Health and safer workplaces and put in a company wide wellbeing policy. We took the team forest bathing, gave them free gym membership and improved our neonatal leave package.
We don’t just talk culture — we build it. We’re backing the people behind the projects with 360° appraisals, training budgets, and actual space to breathe.
We’ve opened a London storage unit to cut down emissions, switched to eco cleaning products, and rolled out full carbon literacy training across the sustainability team.
And with the help of the legends at Sustainability Simplified, we’re building a bespoke carbon calculator so we can measure emissions on every project — and reduce them, one smart build at a time.
We even said no to working with brands who don’t share our sustainability values. Because we’re not here to greenwash — we’re here to do better.
Highlights from the last year:
Oatly’s Blind Taste Tour – A fully electric sampling van that brought oat lattes (and oat puns) to the masses. TrueStart’s Milk Float Tour – High-energy coffee joy via electric milk float, Morrisons collab, and yes — branded boiler suits. Pip & Nut at Royal Parks Half– Climbing walls, nutty toast bars, squirrel crossings and good vibes all round. Grindgrocers at LUNCH! – A pink-tinted pop-up supermarket redefining how people see (and sip) Grind.
Whats next?
We’re ramping up carbon reporting, backing our crew, giving back locally, and continuing to create unforgettable experiences for brands doing things differently.
We’re here to shake things up — one event, one set build, and one oat latte at a time. Curious to know more? Read the full impact report here →
MEASURING WHAT MATTERS
At Positive Experience, sustainability isn’t a side project — it’s the foundation of everything we do. From reusable set builds to solar-powered sampling tours, we’ve always believed that creating unforgettable brand experiences shouldn’t come at the cost of the planet. Now, we’re taking our commitment even further. We’ve partnered with Sustainability Simplified — a consultancy founded by one of the co-creators of ISLA, the events sustainability collective — to develop a bespoke carbon calculator. The goal? To track and reduce the carbon footprint of every single event we produce.
Once live, our new tool will give us the power to estimate the carbon emissions of an event before it even happens — allowing us to make proactive choices that reduce its impact from the outset. After the event, we’ll use the calculator to generate a detailed carbon report, which we’ll share with our clients so they can see the real-world footprint of their experience. From venue energy usage to transport, staffing, graphics and materials, the calculator will account for Scope 1, 2, and 3 emissions — using a format that’s accessible, accurate, and completely custom to our operations. And this is just the beginning. Together with Sustainability Simplified, we’re building a multi-year roadmap to Net Zero, with annual reporting and reduction strategies baked in — because real progress needs long-term planning, not just short-term pledges.
The carbon calculator won’t be an off-the-shelf tool. It’s being designed specifically around our workflows, with the aim of making carbon tracking part of our everyday rhythm. It’s practical, intuitive, and scalable — meaning we can use it whether we’re producing a single pop-up or a nationwide tour. We’re also building internal training and team engagement into the process. Because the more our people understand the data, the more impact we can collectively make.
According to the latest research, the global events industry emits more than 10% of total global CO2 emissions — making it more urgent than ever for agencies to step up. Measurement is the first step to meaningful change. Without clear data, it’s impossible to track progress, set goals, or hold ourselves accountable. At Positive Experience, we’re proud to be among the first creative agencies building this level of carbon reporting into our event delivery. It means we can continue to innovate with intention, offering brands bold experiences that are better for people and the planet.
We expect the calculator to launch later this year — with a full rollout across all future activations. Clients will receive a clear, easy-to-read impact report post-event, and we’ll work closely with them to find new opportunities to reduce emissions even further. Because in 2025 and beyond, sustainability isn’t optional — it’s the standard. And we’re proud to be raising that bar.
We are committed to a 1.5°C future, with a target of Net-Zero by 2050 at the latest. This will be achieved when we have reduced our emissions by around 90% and offset any residual emissions. We also commit to a near term target of reducing our Scope 1 and 2 emissions by 42% by 2030, and measuring and reducing our scope 3 emissions to align with the Science Based Targets initiative. Our latest results are as per below;
• Baseline year: 1st Feb 2025-31st Jan 2026 (“2025”) • Scope 1 + 2 (in tonnes CO2e) = 16.697 tCO2e • Scope 3 (in tonnes CO2e) = 581.046 tCO2e
BUILDING A BUSINESS THAT FEELS GOOD
At Positive Experience, we don’t believe in burnout being a badge of honour. We believe in building a company culture where people feel heard, supported, empowered and well. Because when people feel good, they do great things. That’s why wellbeing isn’t an afterthought here, it’s embedded into everything we do.
According to the Mental Health Foundation, 1 in 6.8 people experience mental health problems in the workplace. Stress, anxiety, and burnout account for over 50% of all work-related ill health cases in the UK. When people feel unwell, unsupported, or overwhelmed, performance suffers and so does creativity, collaboration, and culture. We wanted to do things differently.
So we built a wellbeing policy that reflects the way we want to work, with purpose, with care, and with the kind of clarity that puts people first. From how we hire and onboard to how we support, train, and celebrate our team, wellbeing is central.
We don’t just talk about it we show up for it, every day. Here’s what our team has access to:
Free access to the Wisdom app – with on-demand wellbeing content and exercise classes Free gym membership – because movement matters Cycle to work scheme – supporting greener commutes and active lifestyles Mental health & wellbeing activity days – because rest and recovery are powerful Paid time off to volunteer – two full days a year to give back to our communities Generous annual leave + hybrid working options – to support work/life balance Twice-yearly appraisals, team socials & away days – because culture isn’t built in a boardroom A clear onboarding handbook – setting the tone from day one Training for every employee – covering JEDI (justice, equity, diversity & inclusion), mental health, sexual harassment, and wellbeing Dedicated HR manager + workplace policies – for ongoing, accessible support Living Wage employer – with transparency and fairness built in
And it doesn’t stop there. Every team member has access to structured support, whether it’s through our Mental Health & Wellbeing Champion, dedicated HR, or simply an open-door policy where talking about how you feel is always encouraged.
According to Deloitte, poor mental health costs UK employers upto £56 billion a year, but for every £1 spend on staff wellbeing, businesses see a return of up to £5 in improved productivity, morale and retention. We believe looking after your people is the most important investment a business can make. It creates safer spaces, stronger teams, and better outcomes for our clients, our culture, and the planet.
We’re proud of the creative, values-led work we do with some of the UK’s most forward-thinking brands. But it only works because of the people behind the scenes and the positive environment we work hard to build for them. Whether we’re producing zero-emissions sampling tours or reducing single-use at trade shows, our values start at home. Because we can’t champion wellbeing out in the world if we’re not living it inside our own four walls.
OATLY’S ELECTRIC SAMPLING TOUR
In a bold move towards better brand experiences for people and the planet, Oatly has wrapped up its first-ever fully electric sampling tour and our team was behind the wheel (literally and figuratively).
As part of Oatly’s BLIND TASTE campaign, the three-week “TASTE Tour” set out to shift perceptions around plant-based coffee by letting the product do the talking. But this wasn’t just about flat whites it was a live experiment in sustainable sampling, reimagined from the ground up by our team to deliver real impact with zero emissions.
From a sustainability perspective, this tour hit the accelerator. Oatly tasked us with creating a mass-sampling experience that was simple, smart, and scalable with a fully electric vehicle at its heart. The brief was clear: take oat lattes across the UK at pace, with maximum visibility and minimum footprint.
We delivered an all-electric mobile café: a branded vehicle kitted out with a commercial-grade coffee machine, soft-serve setup, and detachable walk-up tent, all designed for high-footfall environments. But what really powered the experience? AES’s EnergyHub a mobile, battery-driven system that kept the setup running off-grid for seven to eight hours daily, with no reliance on fossil fuels. Solar panels and standard mains were used for recharging, proving that mobile, low-carbon infrastructure isn’t just possible it’s practical.
Over 25 action-packed days, the van visited Bristol, Birmingham, Leeds, Edinburgh, Glasgow, and back covering 1,235 miles and dishing out 8,522 coffees. That’s thousands of meaningful conversations, smiles (around 29,827 by our estimate), and sustainable sips, all powered by 1,018 litres of Oatly and some brilliant brand ambassadors.
We designed the van to flex into other formats too with activations popping up in places like Sainsbury’s car parks. The idea? A modular, repeatable setup that can plug into future campaigns with minimal tweaks and maximum efficiency.
“This was about more than just oat lattes,” said Positive Experience MD Rik Haines. “It was about rethinking how we show up in the world — and proving that sustainability, creativity, and scale can go hand in hand.”
With low impact and high return, this was a brand experience that didn’t just meet the brief — it built a roadmap for future activations. From zero-emissions transport to renewable energy on the go, the project proved that plant-based sampling doesn’t have to come with a carbon cost.
Stephanie Elgegren, Brand Project Manager at Oatly said: “Taste is the one of the biggest motivations for people, particularly when it comes to breaking old habits, and we know that people love Oatly in their coffee, they just don’t know it yet. Whilst barista-crafted oat drink coffees have become a staple in the specialty coffee scenes, our blind test shows that there are still millions of people who are missing out on first-class taste experiences. With the launch of our national Taste campaign, we went on a journey with the team at Positive Experience to bring tens of thousands of barista-crafted Oatly coffees to people across the UK, proving what we know to be true, our oat drinks taste delicious.
The sampling tour with Positive Experience formed an essential part of the campaign. From the production stage of bringing our fully electric, off the grid vision to life, down to the 4-week tour across the country with exceptional brand ambassadors as extensions to the brand, providing people with first-class brand and product experience.”
And best of all? It’s just the start.
WE ARE B CORP CERTIFIED!
It all started (like most great things) over a coffee. Sustainability has always been at the heart of Positive Experience, and after some caffeine-fueled chats, we decided to aim high and dive into the B Corp certification process. Why? Because we’re all about raising the bar on sustainability, accountability, and using business as a force for good.
Fast forward a year of hard work, and we’re thrilled to announce we’ve smashed it! With a score of 91.5—well above the required 80—our certification recognises that we balance purpose and profit while positively impacting our team, community, customers, and the planet.
But what does this mean in action? For starters, we measure and monitor our carbon emissions with the help of Green Small Business and have a reduction plan in place. Our set builds (our biggest emissions culprit) are being reimagined with alternative materials and reusable designs. By 2025, we’ll track the carbon footprint of every event and help clients find smarter ways to shrink their environmental impact.
We train our team and suppliers to prioritise planet-friendly practices, like sourcing low-emission, reusable materials. Plus, we only work with clients who share our values of sustainability and social responsibility—and aren’t afraid to say “no” to those who don’t.
We believe it’s our duty not just to minimise harm to the planet but to actively contribute to its restoration and betterment. By embracing fairness, openness, and sustainable practices, we aim to set an example that encourages others to follow suit. This involves being transparent about our progress, promoting fairness in every relationship, and making choices that prioritise the well-being of people and the planet over financial gain.
Being B Corp Certified means joining a community of changemakers, driving meaningful industry change, and sticking to our planet-positive ethos. Curious? Check out our profile on the B Corp website.
PLANTING POSITIVE
As part of our sustainability initiative we took some time out to volunteer at Hartcliffe City Farm in Bristol.
On a very rainy May day we planted seeds, prepared veg beds and strung up beans in the community allotment!
‘For me, it’s really important for the team to take time away from the office to help support the local community on something that is super important to us; food, vegetables and growing your own. They do great work in the community there and it was amazing to be part of that for one day. We will be heading back later in the year!’ Rik Haines, Managing Director
‘As part of our journey towards B Corp Certification and doing business for good, we committed to giving all staff at Positive Experience paid time off each year to carry out volunteer work, we were careful to ensure that our time was spent giving back to the local community. Hartcliff City Farm was the ideal location, with a sprawling allotment, cutting garden and farm there was no shortage of work for us to get involved with!’ Victoria Robinson, Sustainability Manager
