PR Stunts Archives - Positive Experience

Meatless farm

Automated Plant Machine

The Brief in Brief

Meatless Farm wanted to educate consumers about flexitarian living and do it in a way that felt fresh, fun and proudly plant-based. The brief? Drive trial, create standout visibility, and engage a new wave of curious foodies passing through Boxpark in Shoreditch.

What We Did

We built the world’s first APM (Automated Plant Machine) : a bespoke street-side installation that delivered free Meatless Farm meals at the push of a button. Branded loud and leafy, the vending machine came with a twist, out popped complete meatless meal kits, wrapped in brown bags and green messaging. Pitched as a cheeky take on the classic ATM, the APM challenged people to “Flex Your Thing” a call to swap one meaty meal for a plant-based one each week. The build featured interactive screens, branded crates, witty campaign copy, and surprise-and-delight samples to grab on the go. The activation sat proudly in London’s BOXPARK, drawing footfall from passersby, influencers and curious flexitarians. It made healthy swaps feel easy, fun and Instagram-worthy.

Why It Worked

The APM became a social magnet, generating queue-worthy buzz and national media coverage. Thousands engaged with the installation in just a few days trying plant-based for the first time, tagging friends, and sharing their “plant transaction” online.

NUTELLA

A giant tub of joy

The Brief in Brief

Cirkle agency approached us to collaborate with them on a sampling event for Nutella. Nutella wanted a show-stopping moment to celebrate National Best Friend Day and promote their new ice cream product. The goal? Create something instantly shareable, fun, and unmistakably Nutella—while keeping it interactive and photogenic in one of London’s most iconic settings.

What We Did

We dreamed up a larger-than-life Nutella ice cream tub and brought it to life in Potters Fields Park, right on the banks of the Thames. At 3 metres tall, it was a bold and beautiful build, designed to be explored from the outside—perfect for selfies, videos, and brand love. We created a cosy hangout zone with red parasols, branded planters, and picnic blankets to complete the scene, all sustainably designed for future reuse.

Why It Worked

With London’s skyline as the backdrop and the Nutella tub front and centre, we gave visitors a treat for the eyes—and their feeds. The simplified, external-only build helped reduce environmental impact while still delivering maximum brand impact. A joyful activation for an iconic brand.

LIQUID DEATH AT DOWNLOAD

Death to boring sampling

The Brief in Brief

As headline sponsor at Download Festival 2024, Liquid Death wanted to make a lasting impression — something as bold and unconventional as the brand itself. Our challenge was to deliver a high-impact, morbidly memorable presence that would cut through the noise and embody their "Murder Your Thirst" ethos.

What We Did

We brought the Liquid Death experience to life (ironically) by rolling out their branded hearse and iconic coffin sampling station in the VIP area — a chillingly brilliant nod to the brand’s rebellious tone. Alongside this, we distributed 20 Liquid Death-branded fridges across the festival site, ensuring ice-cold water was always within reach. And to top it off? A dedicated Liquid Death cocktail bar that served up custom drinks to fuel the crowd’s thirst.

Why It Worked

With standout visuals and tongue-in-cheek theatricality, the activation nailed its mission, becoming one of the most talked-about installations at the festival. The coffin cooler alone had festivalgoers queueing for a taste, and the fridges gave the brand reach far beyond the VIP zone. Death has never tasted this good.

OATLY LUNCH CLUB

Not your average lunch break

The Brief in Brief

As part of their London Coffee Festival pop-up, Oatly wanted to create a memorable, intimate moment for press, influencers and cultural tastemakers. The aim? To show off their new Look Book range through a curated food experience that was as creative as it was delicious.

What We Did

We teamed up with culinary designers Agüita Sala to co-create two exclusive ‘Lunch Club’ events at Kachette, with a custom menu inspired by Oatly’s Look Book cocktails. Guests dined on vibrant plant-based dishes served on ice-inspired tableware in a space dressed to mirror the brand’s bold new aesthetic. Every detail—from lighting and layout to plating and playlists—was carefully curated to deliver a multi-sensory moment of oat-powered magic.

Why It Worked

By combining culinary creativity, design-led thinking and on-brand storytelling, we gave guests a deeper taste of what Oatly is all about. From the frozen tomato consommé to the matcha cheesecake finale, every bite sparked conversation—and every guest left with a stronger connection to the brand.

THIS FESTIVAL TOUR

Saddle up for sausages - THIS took plant-based to the next level

The Brief in Brief

THIS came to us with a mission: turn heads and taste buds at key festivals over the summer, getting people talking (and chewing) about their delicious meat-free range. It needed to be bold, fun, and unmistakably THIS.

What We Did

We went big. Like, 7.5-ton lorry with a 7m inflatable sausage on the roof big. The truck became a mobile kitchen, serving up sizzling samples of THIS isn’t bacon and THIS isn’t sausage. Out front? A plant-based playground: sausage fencing, a high striker, and the pièce de résistance — the bucking bronco sausage ride. At Wilderness Festival, we swapped inflatables for impact with a towering plant-based wall — serving good vibes, good food, and a seriously good message.

Why It Worked

We made festival-goers stop, smile, and sample. From saddle to sausage, every touchpoint delivered THIS’s bold brand energy, while our reusable setup kept things planet-positive. A brilliant blend of theatre, taste, and thoughtful design.

BUMBLE

swipe right on love beyond postcodes

The Brief in Brief

Bumble wanted to get Londoners dating - not just in their postcode, but across the capital. A one-day live activation in collaboration with Lime Bikes that would encourage people to connect outside their local bubbles, driving awareness, app downloads and, ideally, a few love stories along the way.

What We Did

Working in collaboration with the team at Havas Play, we helped bring Bumble’s borough-crossing vision to life with a bold pop-up experience. At the heart of the activation was a fully customised milk float, transformed into a mobile moment of joy that carried Bumble’s iconic yellow branding across London. We took care of the full fit-out and visual identity for the pop-up, from wayfinding signage that pulled people in from the pavement, to vibrant visual merchandising that made the whole space feel playful, purposeful and instantly shareable. Every element was designed to feel fresh, fun and unmistakably Bumble. Custom giveaways were styled and displayed to invite interaction, while the setup itself created a natural stage for meet-cutes, selfies and surprise connections - everything Bumble stands for, brought to life on the street.

Why It Worked

From the moment the milk float rolled out, the response was electric. Hundreds of Londoners stopped by throughout the day - chatting, flirting, downloading the app and walking away with smiles. The activation created an undeniable buzz, not just on the ground but across social, with people sharing their experience and tagging Bumble all day long. It was one day, one city, and one big celebration of connection. Proof that when you make it easier for people to meet, love can turn up anywhere. (Photo Credit to Ben Eagle)

OATLY ALL POINTS EAST

CAFFEINE AND ICE CREAM, UNMISTAKABLY OATLY

The Brief in Brief

A plant-powered pitstop that stole the show and topped the rankings at one of London’s biggest festivals. Oatly needed an experience that went beyond samples - something memorable, brand-aligned, and festival-ready. As their production partner, we were tasked with bringing to life an activation that championed trial, embodied Oatly’s tone of voice, and made a splash in a competitive festival space.

What We Did

We delivered a festival-first Oatly build: a high-visibility, high-energy coffee and soft-serve bar, staffed by a team chosen for their warmth, energy, and ability to live and breathe the brand. We brought coffee and oat-based treats to thousands of attendees across the event, while keeping everything slick, sustainable, and full of personality.

Why It Worked

Oatly’s stand was the highest-rated activation at All Points East 2024, with a 91% rating across all partners. Unprompted brand recall hit 33% overall, climbing to 38% among 18–34s. Most importantly, 57% of people who engaged said they’d now use or purchase Oatly more than before.

DRISCOLLS BERLIN SAMPLING

TAKING THE BERRY MAGIC TO BERLIN

The Brief in Brief

After the success of our London sampling tour, we hit the streets of Berlin — bringing Driscoll’s delicious berries to a whole new crowd. With Driscoll’s already a loved brand across Europe, the goal was clear: create a high-impact, high-quality sampling activation that amplified brand visibility and got Berliners tasting the best berries around. This time, we needed to adapt the concept to a new city while keeping the energy and impact of our UK tour.

What We Did

We designed a new, lightweight branded trike inspired by the UK version — complete with Driscoll’s signage and market-style touches. Over five days, our team sampled fresh blueberries, blackberries, raspberries, and strawberries in high-footfall areas, handing out over thousands of samples. Sustainability and smart logistics were at the heart of every step.

Why It Worked

By meeting people where they were — with produce as good as Driscoll’s — we turned a simple moment into a sweet brand connection.

OATLY LONDON COFFEE FESTIVAL PARTY

London, lattes, Oatly, pure fun.

The Brief in Brief

Baristas. Simon Cowell lookalikes. A very serious talent show. Oatly’s London Coffee Festival party brought it all together in the weirdest, most Oatly way possible. Oatly wanted an activation for London Coffee Festival 2024 that was equal parts ridiculous, engaging, and undeniably them. Something the event team could run independently, while staying true to Oatly’s signature playful, offbeat brand voice. The answer? A Britain’s Got Talent-inspired competition, inviting baristas to showcase their wildest, weirdest, and most wonderful talents—with a judging panel made up entirely of Simon Cowell lookalikes.

What We Did

We recreated the full Britains Got Talent experience, complete with a big red buzzer, dramatic ‘X’ graphics, and audience participation to decide the winner. Baristas took the stage to perform whatever talent they wanted, from singing to balloon animals—because in true Oatly fashion, there were no rules. The three ‘Simon Cowells’ delivered over-the-top critiques, making the whole thing as hilariously bizarre as it was competitive.

Why It Worked

This wasn’t just an event—it was an Oatly-style spectacle. The combination of interactive audience engagement, unexpected humor, and absurdly fun competition made for an unforgettable experience that had people talking long after the last buzzer sounded. The perfect blend of weird and wonderful, just like Oatly itself.

BLANK STREET CYCLE THRU

Matcha, wheels, and a bold green reveal

The Brief in Brief

Blank Street wanted to make a splash over the August Bank Holiday with a pop-up that was more than just a coffee stand—it needed to be interactive, eye-catching, and seamlessly blend with their collaboration with Forest Bikes. The challenge? Creating a unique, functional space in a public park that would draw people in, encourage engagement, and leave a lasting brand impression.

What We Did

Over the August Bank Holiday, we partnered with Blank Street to create their Cycle-Thru Matcha Pop-Up in Clapham Common. Designed for both function and impact, the activation encouraged cyclists to ride through a towering fern-green arch, grab a free matcha, and celebrate Blank Street’s collaboration with Forest Bikes. We transformed their vision into a bespoke kiosk system, seamlessly integrating branding and practicality in a London park setting. For two days, the pop-up became a vibrant hub, drawing in cyclists and city dwellers alike.

Why It Worked

With a striking design and a steady stream of matcha lovers, the activation was a resounding success —turning heads, capturing press attention, and bringing Blank Street’s pedal-powered refreshment to life, we even went viral on Linkedin.