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BOLD BEAN BEANMOBILE SAMPLING TOUR

Baked beans, but make it gourmet

The Brief in Brief

Bold Bean Co. needed to shift perceptions around baked beans—from a quick, forgettable meal to a premium, slow-food experience. Launching in Sainsbury’s, they wanted to drive trial, spark conversation, and hit ambitious sampling targets by getting their gourmet beans into as many hands (and mouths) as possible across London.

What We Did

We designed a sleek, agile sampling truck that popped up in ten prime locations, offering hot servings of Bold Bean’s new range. Over the course of the activation, we gave away thousands of samples, inviting Londoners to experience the rich, gourmet flavors firsthand. More than just a giveaway, the experience encouraged people to rethink baked beans, swapping the usual for something premium and delicious.

Why It Worked

From vehicle design and location planning to logistics, staffing, and sampling strategy, we took care of it all. Over the course of the tour, we handed out 2,772 samples — driving trial, awareness, and serious buzz for Bold Bean’s launch. A seamless, satisfying campaign that left London craving more beans on toast.

OATLY MISINFORMATION SPA

Detox your mind, refresh your facts.

The Brief in Brief

Relax. Breathe. Let go of the misinformation. The Oatly Misinformation Spa offered guests a moment of calm in a sea of plant-based conspiracies. Oatly came to us to help them with the launch event for The Small Healthy Book—Oatly’s antidote to food misinformation—we created an experience that blended education, wellness, and Oatly’s signature irreverent tone. The event needed to challenge myths about oat milk, engage key voices in nutrition and media, and leave attendees feeling refreshed—mentally and physically.

What We Did

We transformed The White Space in Borough into a spa-inspired retreat, where guests were welcomed with detoxifying Oatly drinks before exploring an interactive Misinformation Station. A panel discussion brought industry experts together to tackle the biggest plant-based myths, encouraging open conversation and fact-based storytelling. To round off the experience, attendees unwound with a soothing sound bath, complete with mats, robes, and eye masks, creating a moment of reflection in an overstimulated world.

Why It Worked

By mixing science with experience, we created a space that felt playful yet purposeful. The event built trust, sparked conversation, and reinforced Oatly as a brand that stands for transparency—one calming oat sip at a time.

HUBBUB REUSABLE CUP CAMPAIGN

Sustainability with a side of smug

The Brief in Brief

Hubbub came to us with a clear objective, how do you make bringing a reusable cup feel like an unmissable win? Hubbub wanted to inspire 25–34-year-olds to make reusables a daily habit. To move beyond environmental messaging and create a rewarding experience that made people want to remember their cup. The activation needed to be fun, highly shareable, and durable enough to tour four UK cities.

What We Did

We designed an eye-catching, immersive installation packed with interactive elements, from a ‘Smug-o-Meter’ that measured just how good you felt about using a reusable, to a ‘S-mug Shot’ photobooth where visitors could pose with their favourite cup. Free coffee was served in anything but a disposable—think mugs, bowls, even wellies—turning sustainability into a spectacle. Every detail, from the materials used to the end-of-life plan, was designed with circularity in mind.

Why It Worked

We made sustainability feel like an instant win, reinforcing positive behaviour in a way that was rewarding, social, and fun. Visitors left with a pep in their step (and coffee in their cup), eager to share their experience and, crucially, keep the habit going.

OATLY TASTE TOUR

Electric, experiential, impossible to ignore

The Brief in Brief

As part of their BLIND TASTE campaign, Oatly needed a fresh, future-facing way to show up in public spaces — with oat in hand. They wanted to scale their impact, sample at pace, and bring oat-based coffee to people across the UK, without compromising on sustainability. Oatly wanted us to design a mass-sampling experience that’s simple, smart, and sustainable — built for high-footfall locations, and scalable across cities and campaigns. A fully electric vehicle was central to the plan: zero emissions, maximum visibility, and easy to replicate in future activations.

What We Did

We brought the Oatly coffee van to life — a branded electric sampling vehicle designed to turn heads and turn out samples fast. Kitted out to deliver soft-serve and oat lattes on the move, the van toured UK cities over a five-week roadshow, serving up an impressive 8,522 coffees across 25 active days. The route spanned over 1,235 miles per vehicle — from Frome to Bristol, then on to Birmingham, Leeds, Edinburgh, Glasgow, and back to Frome — with the ID Buzz van receiving 8 full battery charges and 52 battery set recharges (with four batteries per set) along the way. Each session ran seamlessly for seven to eight hours, powered by two expert brand ambassadors and fueled by 1,018 litres of Oatly and 503 litres of water. This high-energy, oat-fuelled journey also generated around 29,827 smiles — averaging 3–4 smiles per cup — proving just how much joy a flat white (or pun) can bring. We also prepped the setup to flex into retail spaces like Sainsbury’s car parks, making it easy to plug into future activations with minimal tweaks.

Why It Worked

The electric van was a moving billboard and café in one — low impact, high return. The setup was intentionally simple: fast to activate, easy to repeat, and effective in any space. By keeping things nimble and culturally plugged in, Oatly showed up in a way that felt fresh, flexible, and 100% on-brand. The campaign laid the groundwork for an extended TASTE strategy — and a scalable, repeatable roadshow format to take into 2025 and beyond. Stephanie Elgegren, Brand Project Manager at Oatly, shared: “Taste is one of the biggest motivators for people, especially when it comes to breaking old habits — and we know people love Oatly in their coffee, they just don’t always realise it. With the launch of our national Taste campaign, we teamed up with Positive Experience to bring tens of thousands of barista-crafted Oatly coffees to people across the UK. From producing our fully electric, off-grid vision to delivering a seamless 4-week tour, their team brought the brand to life with energy, creativity, and first-class execution.”

TRUESTART MILK FLOAT

delivering purpose, one drop at a time

The Brief in Brief

TrueStart needed a big, feel-good way to announce their launch into Morrisons — something that would grab attention, drive awareness, and feel unmistakably “them.” The goal? Spread positive energy, deliver full-sized samples, and make a splash online and in-store, all while keeping sustainability front and centre. TrueStart asked us to help them create a high-impact sampling tour across Bristol using a fully electric vehicle. The activation needed to cover multiple Morrisons locations, doorstep deliveries to friends of the brand, and be built around one hero asset: our joyfully rebranded milk float. Our job? Make it all happen — from the decals to the coffee.

What We Did

We resprayed and wrapped our electric milk float, packed it with coffee, hot urns, and branded crates, and hit the road with the TrueStart crew. Over two days, we activated at four Morrisons stores and staged surprise doorstep drop-offs around Bristol cul-de-sacs — all captured for a dynamic launch video. We coordinated logistics, branding, charging, and tow support for the vehicle, and even got the early-morning sunrise shots covered. Our team worked closely with Morrisons HQ to secure permissions, while managing everything from weather-proofing samples to ironing branded boiler suits (because, obviously).

Why It Worked

This wasn’t just a sampling campaign — it was a moving celebration of purpose, product, and positivity that left over 60K impressions on Instagram. It marked our first ever tour using our own electric vehicle, and TrueStart’s first big retail moment with Morrisons. Big smiles, real connection, and full tins of coffee — now that’s how you do a milk round.

DRISCOLLS DEVOTED TO DELICIOUS SAMPLING TRIKE

Pedal-powered and berry delicious

The Brief in Brief

Driscoll’s needed a high-impact sampling activation to support their UK launch and their Devoted to Delicious campaign. The goal? To drive awareness while reinforcing their heritage as the gold standard in fresh berries. Our challenge was to design a standout, mobile experience that could reach key locations, including Whole Foods, high-footfall public spaces, and office hubs.

What We Did

Enter the Electric Berry Bike—a custom-built, pedal-powered sampling unit designed for maximum visibility and impact. Over four weeks, our team cycled across London, popping up in prime locations and handing out over 150,000 samples across 20 days. Sustainability was baked in at every step, from the use of an electric-powered bike to compostable sampling materials.

Why It Worked

By meeting consumers where they were, we transformed passive shoppers into engaged brand advocates, creating an unmissable sampling moment. The result? Tens of thousands of Londoners experiencing the superior taste of Driscoll’s berries firsthand, cementing the brand’s place in the UK market.