Sampling Archives - Page 2 of 3 - Positive Experience

NUTELLA

A giant tub of joy

The Brief in Brief

Cirkle agency approached us to collaborate with them on a sampling event for Nutella. Nutella wanted a show-stopping moment to celebrate National Best Friend Day and promote their new ice cream product. The goal? Create something instantly shareable, fun, and unmistakably Nutella—while keeping it interactive and photogenic in one of London’s most iconic settings.

What We Did

We dreamed up a larger-than-life Nutella ice cream tub and brought it to life in Potters Fields Park, right on the banks of the Thames. At 3 metres tall, it was a bold and beautiful build, designed to be explored from the outside—perfect for selfies, videos, and brand love. We created a cosy hangout zone with red parasols, branded planters, and picnic blankets to complete the scene, all sustainably designed for future reuse.

Why It Worked

With London’s skyline as the backdrop and the Nutella tub front and centre, we gave visitors a treat for the eyes—and their feeds. The simplified, external-only build helped reduce environmental impact while still delivering maximum brand impact. A joyful activation for an iconic brand.

LIQUID DEATH AT DOWNLOAD

Death to boring sampling

The Brief in Brief

As headline sponsor at Download Festival 2024, Liquid Death wanted to make a lasting impression — something as bold and unconventional as the brand itself. Our challenge was to deliver a high-impact, morbidly memorable presence that would cut through the noise and embody their "Murder Your Thirst" ethos.

What We Did

We brought the Liquid Death experience to life (ironically) by rolling out their branded hearse and iconic coffin sampling station in the VIP area — a chillingly brilliant nod to the brand’s rebellious tone. Alongside this, we distributed 20 Liquid Death-branded fridges across the festival site, ensuring ice-cold water was always within reach. And to top it off? A dedicated Liquid Death cocktail bar that served up custom drinks to fuel the crowd’s thirst.

Why It Worked

With standout visuals and tongue-in-cheek theatricality, the activation nailed its mission, becoming one of the most talked-about installations at the festival. The coffin cooler alone had festivalgoers queueing for a taste, and the fridges gave the brand reach far beyond the VIP zone. Death has never tasted this good.

LONDON COFFEE FESTIVAL 2025

We came. We brewed. We activated.

The Brief in Brief

With London Coffee Festival 2025 shaping up to be the biggest yet, we were trusted by a record number of brands to help them stand out from the crowd. From oat icons and espresso innovators to packaging disruptors and soda upstarts, our challenge was simple: turn crowded floorspace into unforgettable brand moments over and over again.

What We Did

We brought standout activations to life for Oatly, Allpress, Bustle, Decent packaging, De’Longhi, Eversys, Good & Proper Tea, Huskee, Subko, and XOXO Soda—handling everything from creative build and logistics to on-site delivery. Whether it was Oatly’s playful energy, De’Longhi’s sleek coffee tech, or Huskee’s circular design ethos, every setup was tailored to the brand, built for impact, and impossible to ignore.

Why It Worked

Because it wasn’t just about great coffee, it was about connecting brands with people, turning product showcases into meaningful experiences. From bold builds to seamless execution, our work helped these brands show up with purpose, creativity, and impact. The result? One buzzing festival, thousands of smiling coffee lovers, and a collective energy we’re still riding weeks later.

OATLY MUSIC FESTIVAL TOUR

Oatly’s Summer Festival Tour Brings Plant-Based Joy to the Masses

The Brief in Brief

Oatly wanted to supercharge its festival presence with a summer tour that would bring oat-fuelled fun to iconic UK festivals. We were tasked with designing and delivering a seamless, scalable activation using their custom 20ft café container and new 10ft booth—building on a creative concept from the Oatly team.

What We Did

We took the show on the road to Bluedot, Lost Village, and Altogether Now, rolling out a fully branded Oatly café and experience space. Our team managed design tweaks to suit each site, installed a custom canvas wrap, and delivered logistical wizardry from UK to Ireland—navigating tight builds and international shipping. From morning coffees to late-night chats, the stand became a festival destination.

Why It Worked

The result? Three joyful weekends of sampling, smiles, and sunshine-powered plant-based persuasion. With power-efficient solutions, clever design, and a crew that knows how to festival, the Oatly café made thousands of new fans and proved once again that oat tastes better outside.

BARCODE

FIVE BRANDS, ONE FESTIVAL, ENDLESS BUZZ

The Brief in Brief

We designed and built bold activations for Deli Kitchen, Moju, Pip & Nut, Proper Job, and Tenzing - each one packed with personality. Barcode Festival is a high-energy event bringing together grocery industry leaders, brands, and music. Our challenge? To create immersive experiences that showcased each brand’s identity, engaged festival-goers, and left a lasting impression. Having worked with these brands before, we knew how to balance functionality with fun, ensuring their activations stood out in a packed space.

What We Did

We brought the Deli Kitchen food truck that we designed and created an interactive food station, letting attendees customize wraps with fresh ingredients. Add to this a prize wheel, interactive seat and a giant focaccia and you’ve got the perfect ingredients! Moju’s vibrant juice bar served up energy shots, while Pip & Nut got creative with hands-on nut butter workshops and an adventure fuelled climbing wall, for Proper Job we recreated a craft pub, complete with tastings.

Why It Worked

Each activation was designed for maximum engagement, aligning with the brand’s ethos while driving real interaction. The result? A festival presence that didn’t just blend in - it became a destination. A seamless mix of creativity and strategy ensured every brand left with new fans, stronger connections, and a standout moment from Barcode Festival.

OATLY ALL POINTS EAST

CAFFEINE AND ICE CREAM, UNMISTAKABLY OATLY

The Brief in Brief

A plant-powered pitstop that stole the show and topped the rankings at one of London’s biggest festivals. Oatly needed an experience that went beyond samples - something memorable, brand-aligned, and festival-ready. As their production partner, we were tasked with bringing to life an activation that championed trial, embodied Oatly’s tone of voice, and made a splash in a competitive festival space.

What We Did

We delivered a festival-first Oatly build: a high-visibility, high-energy coffee and soft-serve bar, staffed by a team chosen for their warmth, energy, and ability to live and breathe the brand. We brought coffee and oat-based treats to thousands of attendees across the event, while keeping everything slick, sustainable, and full of personality.

Why It Worked

Oatly’s stand was the highest-rated activation at All Points East 2024, with a 91% rating across all partners. Unprompted brand recall hit 33% overall, climbing to 38% among 18–34s. Most importantly, 57% of people who engaged said they’d now use or purchase Oatly more than before.

DRISCOLLS BERLIN SAMPLING

TAKING THE BERRY MAGIC TO BERLIN

The Brief in Brief

After the success of our London sampling tour, we hit the streets of Berlin — bringing Driscoll’s delicious berries to a whole new crowd. With Driscoll’s already a loved brand across Europe, the goal was clear: create a high-impact, high-quality sampling activation that amplified brand visibility and got Berliners tasting the best berries around. This time, we needed to adapt the concept to a new city while keeping the energy and impact of our UK tour.

What We Did

We designed a new, lightweight branded trike inspired by the UK version — complete with Driscoll’s signage and market-style touches. Over five days, our team sampled fresh blueberries, blackberries, raspberries, and strawberries in high-footfall areas, handing out over thousands of samples. Sustainability and smart logistics were at the heart of every step.

Why It Worked

By meeting people where they were — with produce as good as Driscoll’s — we turned a simple moment into a sweet brand connection.

BLANK STREET CYCLE THRU

Matcha, wheels, and a bold green reveal

The Brief in Brief

Blank Street wanted to make a splash over the August Bank Holiday with a pop-up that was more than just a coffee stand—it needed to be interactive, eye-catching, and seamlessly blend with their collaboration with Forest Bikes. The challenge? Creating a unique, functional space in a public park that would draw people in, encourage engagement, and leave a lasting brand impression.

What We Did

Over the August Bank Holiday, we partnered with Blank Street to create their Cycle-Thru Matcha Pop-Up in Clapham Common. Designed for both function and impact, the activation encouraged cyclists to ride through a towering fern-green arch, grab a free matcha, and celebrate Blank Street’s collaboration with Forest Bikes. We transformed their vision into a bespoke kiosk system, seamlessly integrating branding and practicality in a London park setting. For two days, the pop-up became a vibrant hub, drawing in cyclists and city dwellers alike.

Why It Worked

With a striking design and a steady stream of matcha lovers, the activation was a resounding success —turning heads, capturing press attention, and bringing Blank Street’s pedal-powered refreshment to life, we even went viral on Linkedin.

BOLD BEAN BEANMOBILE SAMPLING TOUR

Baked beans, but make it gourmet

The Brief in Brief

Bold Bean Co. needed to shift perceptions around baked beans—from a quick, forgettable meal to a premium, slow-food experience. Launching in Sainsbury’s, they wanted to drive trial, spark conversation, and hit ambitious sampling targets by getting their gourmet beans into as many hands (and mouths) as possible across London.

What We Did

We designed a sleek, agile sampling truck that popped up in ten prime locations, offering hot servings of Bold Bean’s new range. Over the course of the activation, we gave away thousands of samples, inviting Londoners to experience the rich, gourmet flavors firsthand. More than just a giveaway, the experience encouraged people to rethink baked beans, swapping the usual for something premium and delicious.

Why It Worked

From vehicle design and location planning to logistics, staffing, and sampling strategy, we took care of it all. Over the course of the tour, we handed out 2,772 samples — driving trial, awareness, and serious buzz for Bold Bean’s launch. A seamless, satisfying campaign that left London craving more beans on toast.

HUBBUB REUSABLE CUP CAMPAIGN

Sustainability with a side of smug

The Brief in Brief

Hubbub came to us with a clear objective, how do you make bringing a reusable cup feel like an unmissable win? Hubbub wanted to inspire 25–34-year-olds to make reusables a daily habit. To move beyond environmental messaging and create a rewarding experience that made people want to remember their cup. The activation needed to be fun, highly shareable, and durable enough to tour four UK cities.

What We Did

We designed an eye-catching, immersive installation packed with interactive elements, from a ‘Smug-o-Meter’ that measured just how good you felt about using a reusable, to a ‘S-mug Shot’ photobooth where visitors could pose with their favourite cup. Free coffee was served in anything but a disposable—think mugs, bowls, even wellies—turning sustainability into a spectacle. Every detail, from the materials used to the end-of-life plan, was designed with circularity in mind.

Why It Worked

We made sustainability feel like an instant win, reinforcing positive behaviour in a way that was rewarding, social, and fun. Visitors left with a pep in their step (and coffee in their cup), eager to share their experience and, crucially, keep the habit going.