Sampling Archives - Page 3 of 3 - Positive Experience

MOJU - SAMPLING TOUR

From Chill to Thrill

The Brief in Brief

MOJU approached us with a bold idea: create a high-energy, mobile sampling experience that would cut through the noise and get their powerful plant-based shots into people’s hands. They needed two assets — a large temporary Mobile Shot Bar for immediate use, and a Mini Shot Bar for indoor activations — both designed with edge, not cliché.

What We Did

We delivered two striking, high-impact builds that looked more like DJ booths than sampling bars — built to bring the boom. For the Mini Shot Bar, we took cues from rigging and lighting setups: portable, lightweight, and durable with flight case-style detailing. Designed for indoor use, it’s the perfect plug-and-play unit for fast-paced sampling setups in high-footfall spaces. The larger Mobile Shot Bar was a temporary conversion of an existing vehicle — quickly adapted and wrapped in bold MOJU visuals, with the distinctive pill logo rising above the crowd to draw attention. We prioritised premium finishes, sturdy materials, weatherproofing, and chilled storage — all essential for high-volume outdoor sampling. Both assets were built to work as a cohesive family, ready to show up with big brand energy and create memorable interactions.

Why It Worked

MOJU launched both bars into a packed sampling tour across Leeds, Manchester, Glasgow and Edinburgh. The response? Maximum engagement. Maximum MOJU. These activations helped the brand turn heads, sample fast, and start strong conversations with their target audience — setting the stage for a longer-term, custom trailer build in 2025.

OATLY TASTE TOUR

Electric, experiential, impossible to ignore

The Brief in Brief

As part of their BLIND TASTE campaign, Oatly needed a fresh, future-facing way to show up in public spaces — with oat in hand. They wanted to scale their impact, sample at pace, and bring oat-based coffee to people across the UK, without compromising on sustainability. Oatly wanted us to design a mass-sampling experience that’s simple, smart, and sustainable — built for high-footfall locations, and scalable across cities and campaigns. A fully electric vehicle was central to the plan: zero emissions, maximum visibility, and easy to replicate in future activations.

What We Did

We brought the Oatly coffee van to life — a branded electric sampling vehicle designed to turn heads and turn out samples fast. Kitted out to deliver soft-serve and oat lattes on the move, the van toured UK cities over a five-week roadshow, serving up an impressive 8,522 coffees across 25 active days. The route spanned over 1,235 miles per vehicle — from Frome to Bristol, then on to Birmingham, Leeds, Edinburgh, Glasgow, and back to Frome — with the ID Buzz van receiving 8 full battery charges and 52 battery set recharges (with four batteries per set) along the way. Each session ran seamlessly for seven to eight hours, powered by two expert brand ambassadors and fueled by 1,018 litres of Oatly and 503 litres of water. This high-energy, oat-fuelled journey also generated around 29,827 smiles — averaging 3–4 smiles per cup — proving just how much joy a flat white (or pun) can bring. We also prepped the setup to flex into retail spaces like Sainsbury’s car parks, making it easy to plug into future activations with minimal tweaks.

Why It Worked

The electric van was a moving billboard and café in one — low impact, high return. The setup was intentionally simple: fast to activate, easy to repeat, and effective in any space. By keeping things nimble and culturally plugged in, Oatly showed up in a way that felt fresh, flexible, and 100% on-brand. The campaign laid the groundwork for an extended TASTE strategy — and a scalable, repeatable roadshow format to take into 2025 and beyond. Stephanie Elgegren, Brand Project Manager at Oatly, shared: “Taste is one of the biggest motivators for people, especially when it comes to breaking old habits — and we know people love Oatly in their coffee, they just don’t always realise it. With the launch of our national Taste campaign, we teamed up with Positive Experience to bring tens of thousands of barista-crafted Oatly coffees to people across the UK. From producing our fully electric, off-grid vision to delivering a seamless 4-week tour, their team brought the brand to life with energy, creativity, and first-class execution.”

TRUESTART MILK FLOAT

delivering purpose, one drop at a time

The Brief in Brief

TrueStart needed a big, feel-good way to announce their launch into Morrisons — something that would grab attention, drive awareness, and feel unmistakably “them.” The goal? Spread positive energy, deliver full-sized samples, and make a splash online and in-store, all while keeping sustainability front and centre. TrueStart asked us to help them create a high-impact sampling tour across Bristol using a fully electric vehicle. The activation needed to cover multiple Morrisons locations, doorstep deliveries to friends of the brand, and be built around one hero asset: our joyfully rebranded milk float. Our job? Make it all happen — from the decals to the coffee.

What We Did

We resprayed and wrapped our electric milk float, packed it with coffee, hot urns, and branded crates, and hit the road with the TrueStart crew. Over two days, we activated at four Morrisons stores and staged surprise doorstep drop-offs around Bristol cul-de-sacs — all captured for a dynamic launch video. We coordinated logistics, branding, charging, and tow support for the vehicle, and even got the early-morning sunrise shots covered. Our team worked closely with Morrisons HQ to secure permissions, while managing everything from weather-proofing samples to ironing branded boiler suits (because, obviously).

Why It Worked

This wasn’t just a sampling campaign — it was a moving celebration of purpose, product, and positivity that left over 60K impressions on Instagram. It marked our first ever tour using our own electric vehicle, and TrueStart’s first big retail moment with Morrisons. Big smiles, real connection, and full tins of coffee — now that’s how you do a milk round.

DRISCOLLS DEVOTED TO DELICIOUS SAMPLING TRIKE

Pedal-powered and berry delicious

The Brief in Brief

Driscoll’s needed a high-impact sampling activation to support their UK launch and their Devoted to Delicious campaign. The goal? To drive awareness while reinforcing their heritage as the gold standard in fresh berries. Our challenge was to design a standout, mobile experience that could reach key locations, including Whole Foods, high-footfall public spaces, and office hubs.

What We Did

Enter the Electric Berry Bike—a custom-built, pedal-powered sampling unit designed for maximum visibility and impact. Over four weeks, our team cycled across London, popping up in prime locations and handing out over 150,000 samples across 20 days. Sustainability was baked in at every step, from the use of an electric-powered bike to compostable sampling materials.

Why It Worked

By meeting consumers where they were, we transformed passive shoppers into engaged brand advocates, creating an unmissable sampling moment. The result? Tens of thousands of Londoners experiencing the superior taste of Driscoll’s berries firsthand, cementing the brand’s place in the UK market.

PIP & NUT BARCODE

Squirrel tails, golden acorns, and peanut butter delights

The Brief in Brief

To launch Pip & Nut’s Stuffed Peanut Butter Oat Bars with a bang, we transformed their shipping container into an eye-catching treehouse experience—complete with a bespoke climbing wall challenge. Festival-goers suited up with squirrel tails and ears before testing their agility to hit the golden acorn buzzer in record time.

What We Did

Visitors were welcomed by our squirrel-clad brand ambassadors, sampling the new oat bars alongside Pip & Nut’s beloved Chocolate Peanut Butter Cups. For those needing a cool-down, the hatch served up freshly made iced peanut butter and almond butter drinks, delivering a refreshing twist on nut butter indulgence.

Why It Worked

With an energetic atmosphere, playful brand storytelling, and a live leaderboard fueling the competition, the activation brought Pip & Nut’s fun, adventurous spirit to life—turning festival attendees into lifelong fans, one climb at a time.

PIP & NUT ROYAL PARKS HALF

From tree-top canopies to cheer points—Pip & Nut’s high-energy activation kept racegoers fueled and fired up

The Brief in Brief

As a lead sponsor of the Royal Parks Half Marathon, Pip & Nut wanted an activation as bold and energetic as their brand. We delivered an immersive experience across three key areas, celebrating their new peanut butter-stuffed oat bars while keeping racegoers fueled and engaged.

What We Did

At the heart of the activation was the eye-catching tree-top canopy shipping container, complete with a climbing wall challenge that played on Pip & Nut’s signature squirrel energy. The VIP hospitality tent offered a well-earned retreat, with post-race massages, nut butter on toast from the "Toast Bar," and a cozy lounge space. Meanwhile, the Cheer Point—featuring a live brass band and playful “Squirrel Crossing” signage—kept spirits high throughout the course.

Why It Worked

The result? Thousands of samples given at a fun, high-energy activation that left a lasting impression, reinforcing Pip & Nut’s playful personality and ensuring their new bars were the talk of the race.