Bringing energy, attitude, and BOOM to the masses

The Brief in Brief

MOJU wanted to evolve beyond functional sampling and deliver something eye-catching and fun a bold festival presence that captured the power of the BOOM. The goal was to trial music as a brand pillar, position their shots as the ultimate caffeine-free pick-me-up, and connect with the health-conscious 18–54 crowd in an energetic way.

What We Did

We transformed MOJU’s mobile sampling trailer into the BOOM ROOM, a vibrant, soundproof shot bar experience at We Out Here Festival. Outside, a giant MOJU bottle arch welcomed guests to shaded seating, sampling stations, and space to chill. Inside, the reworked booth let visitors trigger archive festival tracks curated by the WOH team, bringing the boom through both music and ginger shots. Daily run clubs in partnership with Love Trails® and The Alpine Run Project finished at the activation, where runners refuelled with shots. For a longer drink, visitors could mix MOJU with Karma Drinks cola. Our roaming team wore custom Boom Backpacks, blasting energy and sound across the festival.

Why It Worked

MOJU served 20,000 shots across four days. The activation became a colourful festival highlight, buzzing with movement, music, and moments worth sharing. From chilled shot breaks to energised dance-offs, we delivered brand awareness, emotional connection, and social impact… all in one loud, leafy, ginger-fuelled hit.