A giant tub of joy

The Brief in Brief

Cirkle agency approached us to collaborate with them on a sampling event for Nutella. Nutella wanted a show-stopping moment to celebrate National Best Friend Day and promote their new ice cream product. The goal? Create something instantly shareable, fun, and unmistakably Nutella—while keeping it interactive and photogenic in one of London’s most iconic settings.

What We Did

We dreamed up a larger-than-life Nutella ice cream tub and brought it to life in Potters Fields Park, right on the banks of the Thames. At 3 metres tall, it was a bold and beautiful build, designed to be explored from the outside—perfect for selfies, videos, and brand love. We created a cosy hangout zone with red parasols, branded planters, and picnic blankets to complete the scene, all sustainably designed for future reuse.

Why It Worked

With London’s skyline as the backdrop and the Nutella tub front and centre, we gave visitors a treat for the eyes—and their feeds. The simplified, external-only build helped reduce environmental impact while still delivering maximum brand impact. A joyful activation for an iconic brand.